Digital Marketing Manager

About Danone Group:

Mission: ‘Bringing Health through Food to as Many people as Possible’

Danone is a global leader in food and beverages, focusing on Essential Dairy and Plant-based products, Waters, and Specialized Nutrition. Our mission is to bring health through food to as many people as possible by creating nutritious products, promoting healthy eating habits, and operating sustainably.

With nearly 90,000 employees and products available in over 120 markets, Danone generated €27.6 billion in sales in 2023. Our Renew Danone strategy aims to foster long-term value through innovation and community support.

Danone is committed to making a positive impact economically, socially, and environmentally. In 2020, we became the first listed company to adopt the ‘Société à Mission’ status, reflecting our vision for a sustainable future.

More information can be found at www.danone.com.

About Danone India:

Danone operates in India as Nutricia International Pvt. Ltd, focusing on nutrition with a range of products catering to infants, toddlers, pregnant mothers, as well as adults. The company features well-known brands such as Aptamil, Dexolac, and Protinex. Danone employs over 1,000 individuals across India and generates a turnover exceeding €150 million. The company's head office is located in Mumbai, with a manufacturing facility situated in Lalru, Punjab.

More information can be found at https://www.danone.in/

Danone India is a Great Place To Work® certified organization, which reflects our commitment to creating a workplace where people are empowered to contribute meaningfully, grow professionally, and feel a true sense of belonging.

Job Summary

As a Manager – Digital Marketing, the key role is to partner with brands, internal & external stakeholders on digital initiatives to enable brand growth. The role holder takes care of planning, executing, and controlling digital activities across all digital channels for Specialized nutrition business, ensuring that the company's reputation is never compromised but built further.

Main Duties and Functions

• Plan and execute digital plans (across channels as per the consumer journey) for brands
• Lead, plan and execute performance marketing campaigns across digital and ecommerce
• Manage all e-commerce content and activations
• Manging brand websites, Tools, Mobile apps as per business needs
• Work closely with Brand team and agency for all digital activations
• Media management and optimization across channels
• Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyse performance
• Evaluate performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Evaluate and optimise media plan as per business objectives & scope
• Planning and budgetary control of all digital marketing activities
• Maintain a digital dashboard/reporting to tracks digital campaigns/activations, progress, and impact on brand performance
• Actively monitor competitive digital campaigns and their effectiveness
• Evaluate new digital platforms, innovations, and strategic partnerships
• Manage day to day Digital Marketing partner relationships with internal and external stakeholders
• Collaborate with Global teams on digital activations and tools
• Ensure compliance with Danone processes (e.g., contracts with partners, approval of invoices for digital etc.)
• Provide insights to brand teams and senior teams on performance and impact of activations
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Maintain a digital dashboard that tracks brand performance across the life nutrition portfolio

Job Specifications

• Digital professional with 8 – 10 years’ experience in managing brand and 360 digital activations.
• Must have digital skills:
• Performance Marketing & E-commerce
• Digital Media management
• Experience in Social Campaigns management (Facebook, Twitter, Instagram, LinkedIn and other upcoming)
• Search, GA, GSC & Social Analytics
• Martech, website, apps, APIs, integration of tools, tech support on backend architecture