Digital Marketing Manager

Develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media.

Responsibilities

Social Media and Content Strategy

• Design, build, and maintain our social media presence.
• Create and manage link building strategies, content marketing strategies, and social ü media presences: monitor and analyze content success
• Collaborate with internal teams to create advertisements, land pages and optimize user experience

Brand Management

• Undertake campaigns for brand visibility and brand building
• Focus on brand related ATL strategies

Digital Strategy

• Forecast marketing campaign growth and ROI for marketing campaigns
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms

Reports and Analysis

• Implement and analyze performance metrics.
• Measure and report performance of all digital marketing campaigns and assessments against goals (ROI and KPIs).
• Identify trends and insights and optimizes spend and performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion points and drop off points and optimize campaigns.

New Trends and Collaborations

• Brainstorm new and creative growth strategies through digital marketing. Innovate and present new marketing platforms and strategies
• Evaluate emerging technologies.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
• Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content (as and when required

Team Management

• Provide thought leadership and perspective for adoption where appropriate.
• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
• Collaborate with agencies and other vendor partners.

Qualifications & Experience

• MBA in marketing or a related field, with 10-12 years of experience in Digital marketing field
• Proven working experience in digital marketing, particularly within industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages
• Solid knowledge of website and marketing analytics
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong Written and Verbal Communication Skills

Locations:

New Delhi (Jasola)