Hiring Cost Accountant (ICWA) with 2 to 5 year of experience. Must have strong costing, budgeting, analysis skills. Proficient in SAP/Tally. Location: Lucknow. Full-time, On site role.

Position: Digital Marketing Manager Location: Lucknow (Onsite) Reports to: Business Head Salary: 30,000 60,000 per month Type: Full-time Department: Marketing Job Summary: We are looking for a results-driven Digital Marketing Manager with strong expertise in SEO and performance marketing to join our team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing strategies to enhance our online presence, drive traffic, and maximize campaign performance. This role requires close collaboration with cross-functional teams to achieve business goals effectively. Key Responsibilities: 1. SEO Strategy & Execution: Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic. Conduct keyword research, on-page and off-page optimization, and technical SEO audits . Optimize website content, meta tags, headers, and URLs for search engine visibility . Collaborate with the content team to integrate SEO best practices into content creation. Monitor and analyze SEO performance metrics , providing insights for continuous improvement. 2. Performance Marketing (PPC & Paid Media): Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn Ads . Manage digital ad budgets, bidding strategies, and performance optimization . Track and analyze key KPIs (CPA, CTR, CPC, ROAS, and ROI) to refine campaign strategies. Test and optimize ad creatives, landing pages, and audience targeting to improve conversion rates. 3. Analytics & Reporting: Use tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console to track campaign performance. Generate detailed performance reports and provide data-driven recommendations. Stay updated with market trends and adjust strategies to enhance digital marketing efforts. 4. Collaboration & Leadership: Work closely with design, content, and product teams to ensure seamless execution of campaigns. Mentor junior team members to strengthen SEO and performance marketing capabilities . Collaborate with external agencies and vendors to support digital marketing initiatives. 5. Budget Management: Allocate and manage digital marketing budgets across multiple channels. Monitor spending and optimize budget allocation for maximum cost efficiency . 6. Industry Trends & Innovation: Stay up-to-date with SEO, paid marketing trends, and emerging digital tools . Experiment with new strategies, platforms, and tools to stay ahead of the competition. Qualifications: Bachelors degree in Marketing, Business, Communications, or a related field. 4-6 years of experience in digital marketing with a focus on SEO and performance marketing . Strong expertise in SEO, including keyword research, link building, and technical SEO . Hands-on experience in managing PPC campaigns on Google Ads, Bing Ads, Facebook, and LinkedIn . Proficiency in analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) with the ability to interpret data and optimize campaigns. Excellent communication, project management, and organizational skills . Familiarity with content management systems (CMS) and website optimization tools . Knowledge of conversion rate optimization (CRO) techniques is a plus. Ability to work in a fast-paced environment and manage multiple projects simultaneously . Google Ads, Facebook Blueprint, or similar certifications are a plus. Preferred Skills: Experience with A/B testing and landing page optimization . Familiarity with marketing automation tools and CRM platforms . Experience managing influencer marketing or affiliate marketing programs . Exposure to international digital marketing campaigns is a plus. Why Join Us? Opportunity to work in a fast-growing, innovative company . Collaborative and dynamic work culture . Competitive salary and benefits package . Opportunities for career growth and professional development . If you are a strategic thinker with a passion for SEO, paid marketing, and data-driven decision-making , we’d love to hear from you! Share your resume to hr@borapolyclinic.com.