Digital Marketing Manager

Digital Marketing Manager – Performance, UX & Creative

Location: Kolkata

Experience Required: Minimum 4 years

Position Type: Full-time

Reporting To: Founding Team / Senior Management

Role Overview:

Digital Marketing Manager

This is not a coordination-only role. We’re looking for someone who has run campaigns, audited websites, worked with designers, and handled projects independently — ideally in a fast-moving agency or startup setup.

Key Responsibilities:

Performance Marketing – Google & Meta

 • Plan and run lead generation or e-commerce campaigns across Google Ads and Meta Ads.

 • Optimize targeting, creatives, bidding, and funnel performance.

 • Monitor metrics like CTR, CPC, ROAS, CAC, and scale winning campaigns.

Website & Landing Page Experience

 • Audit landing pages and suggest actionable changes to improve user flow, visual hierarchy, and conversions.

 • Collaborate with design and dev teams to fix layouts, CTA placements, and page speed issues.

. On-Page SEO & Organic Visibility

 • Drive on-page SEO across multiple websites: content mapping, meta tags, headers, internal linking, URL structure.

 • Use tools like Search Console, SEMrush, Ahrefs to monitor and improve performance.

 • Align SEO efforts with content writers and business goals.

. Creative Direction

 • Guide and review ad creatives, landing pages, and videos for branding and performance alignment.

 • Understand visual principles (fonts, colors, layout) and how they impact campaign results.

 • Coordinate with graphic and video teams for campaign assets

Project Management

 • Own the execution calendar across campaigns, SEO, creatives, and landing page deliverables.

 • Collaborate with internal and external teams to keep all stakeholders aligned.

 • Maintain documentation, briefs, and progress tracking using project tools.

Must-Have Skills & Experience:

 • 4+ years of hands-on digital marketing experience (not just strategy/coordination).

 • Proven ability to run Google and Meta ad campaigns directly.

 • Strong understanding of on-page SEO with real improvement cases.

 • Sensibility for design and web UX — especially in conversion-focused pages.

 • Experience working in or with a digital/creative agency.

 • Comfortable using tools like:

 • Google Ads, Meta Ads Manager

 • Google Analytics, Search Console

 • SEMrush / Ahrefs

 • Trello / Notion / ClickUp

 • Canva / Adobe (basic level for guidance, not execution)

Nice to Have:

 • Experience with landing page builders like WordPress, Webflow, or Unbounce.

 • Basic knowledge of email or WhatsApp automation tools.

 • Familiarity with funnel testing, creative A/B tests, or heatmap tools (Hotjar, etc.).

 • Video briefing or scripting experience.

Who You Are:

 • Able to think like a strategist and act like an executor

 • Organized, responsive, and focused on outcomes

 • Can handle pressure of multiple deliverables and fast turnarounds

 • Not dependent on agencies or outsourcing to do the core work

What You’ll Get:

 • High ownership role with direct business impact

 • Collaborative environment with brand-building focus

 • Exposure across creative, content, dev, and strategy verticals

 • A role where your inputs are seen and valued, not just passed on