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Job Title: Digital Marketing Manager Company: 4K Sports Infra Pvt Ltd Location: Hyderabad, Telangana Industry: Sports Infrastructure Employment Type: Full-Time Experience: 10–15 years in Digital & Direct Marketing, with leadership experience Reporting To: Managing Director Job Overview As the Digital Marketing Head at 4K Sports Infra Pvt Ltd, you will lead the strategy, planning, execution, and performance of all digital and direct marketing initiatives. You will play a critical role in driving brand visibility, generating qualified leads, and enhancing customer engagement for our sports infrastructure products and services. Key Responsibilities1. Digital Marketing Strategy & Execution Develop and implement a 360° digital marketing strategy aligned with business goals. Plan and manage campaigns across platforms: Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, etc. Oversee SEO, SEM, PPC, email campaigns, retargeting, influencer tie-ups, and marketing automation. Optimize website performance and UX to drive organic growth and conversions. Analyze data using tools like Google Analytics, SEMrush, or HubSpot to improve campaign ROI. 2. Direct Marketing & Offline Branding Design and execute direct marketing strategies such as SMS campaigns, WhatsApp marketing, print media, and outdoor branding. Work closely with the sales and field teams to tailor local marketing activities. Drive participation in expos, sporting events, trade fairs, and sponsorships for brand building. Develop physical marketing collaterals: brochures, banners, posters, standees, etc. 3. Team Leadership & Vendor Management Lead and mentor a team of content creators, graphic designers, and digital executives. Collaborate with creative and media buying agencies; negotiate deliverables and budgets. Ensure timely delivery and quality across all channels and campaigns. 4. Content & Brand Management Oversee the creation of engaging content: blogs, videos, social media posts, landing pages. Maintain brand tone and consistency across all communication. Plan monthly content calendars and ensure alignment with ongoing campaigns or seasons. 5. Performance Tracking & Reporting Track KPIs such as CAC, CPL, CTR, ROAS, and engagement rates. Submit monthly marketing performance reports with insights and recommendations. Maintain and monitor marketing budget and ensure maximum ROI. Key Skills Required Strategic thinking with hands-on expertise in digital tools and ad platforms Proficiency in SEO/SEM, Google Ads, Meta Ads, and CRMs Strong communication, leadership, and decision-making abilities Creative eye for campaigns, content, and branding Strong analytical and budgeting skills Preferred Qualifications Bachelor's or Master’s degree in Marketing, Communications, or a related field Certifications in Digital Marketing (e.g., Google, Meta, HubSpot) Experience in real estate, infrastructure, construction, or sports-related industries is a plus Show more Show less
