Digital Marketing Lead

Join Whizlabs as a Digital Marketing Lead – Shape Strategy, Drive Growth

About Whizlabs

Whizlabs

education technology

Digital Marketing Lead

Why Whizlabs?

creativity, strategy, and digital expertise

• Freedom to Lead:

  Own our digital roadmap across SEO, email, and social – from strategy to execution.

• Work with Innovators:

  Collaborate with cross-functional teams including Product, Design, Tech, and Content.

• Team First Culture:

  Lead a passionate team of

  SEO specialists, designers, and performance marketers

  .

• Employee Benefits:

  Enjoy

  complimentary daily lunches

  , including

  non-veg options

  , and

  medical insurance

  coverage for you and your family.

What You’ll Be Doing?

SEO & AI-Based Optimization

• Own and execute

  end-to-end SEO strategies

  to drive organic growth.
• Use

  AI tools

  to audit and optimize content for maximum discoverability.
• Monitor

  search trends and algorithm updates

  , adapting strategies swiftly.
• Ensure

  Whizlabs ranks in emerging AI-driven search environments

  .

Email Marketing & Automation

• Design and execute

  lifecycle campaigns

  via

  Customer.io

  .
• Segment users by behavior, product usage, and funnel stage.
• A/B test subject lines, content, and flows for

  CTR and conversion uplift

  .
• Build

  re-engagement and upsell journeys

  for free-to-paid user conversion.

Social Media & Content Strategy

• Own and lead our strategy across

  LinkedIn, YouTube, and Instagram

  .
• Create content calendars and repurpose existing assets for high impact.
• Monitor sentiment, manage interactions, and

  drive community engagement

  .

Brand Awareness & Positioning

• Build campaigns that boost

  brand recall and visibility

  .
• Collaborate with

  influencers and tech communities

  for audience amplification.
• Align tone, storytelling, and messaging across

  all digital touchpoints

  .

Team Leadership & Collaboration

• Manage a team of

  marketers, designers, and content creators

  .
• Align with

  Product, Tech, and Support

  teams for launch and campaign synergy.
• Present

  performance reports and growth insights

  to stakeholders regularly.

Skills & Expertise

We’re looking for a Digital Marketing Lead who brings:

• 7+ years

  of hands-on experience in

  Digital Marketing

  , preferably in

  EdTech or SaaS

  .
• Proven success in

  organic growth

  ,

  email automation

  , and

  social media strategy

  .
• Expertise in tools like

  Google Analytics, SEMrush, Customer.io, YouTube Studio,

  and

  LinkedIn Campaign Manager

  .
• Knowledge of

  AI-powered marketing tools

  and the evolving digital landscape.
• Strong communication, project ownership, and

  cross-team collaboration skills

  .
• A mindset to

  strategize, execute, and iterate quickly

  in a fast-paced environment.

What We’re Offering

mission-driven career

• Drive Digital Growth

  : Lead transformative campaigns that scale user acquisition and brand love.

• Own the Brand Voice

  : Shape how Whizlabs speaks to the world across multiple digital touchpoints.

• Grow as a Leader

  : Build and mentor a high-impact marketing team from the ground up.

• Be a Change Maker

  : Help define the future of tech learning by marketing with purpose.

Apply Now!

Optional

future of learning

create impact together