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KocharTech
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Digital Marketing Lead

Digital Marketing Lead

4 - 6 years

|

0 Lacs

Amritsar Punjab India

Posted:1 day ago| Platform:

Apply

Skills Required

marketing ranking drive metrics engagement research planning seo database analytics reporting reports stack management content saas certifications data certification

Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities

Organic Ranking – Drive digital metrics such as traffic, engagement rate, average time spent, form fills (leads) by conducting research, planning and executing all SEO / SEM activities for organic growth
Email Marketing – Manage a database, find out the right tools and run regular email campaigns including newsletters, cold email campaigns and drip campaigns
Analytics & Reporting – Own and manage all reports related to website metrics, budgets, leads
Evaluate Technologies – Keep an eye out on the latest technologies and tools available by constant research, demos, trials to experiment and ensure that the MarTech Stack is as per industry benchmarks
Integrated Campaign Management – Liaison with content marketers, marketing operations, designs and sales leaders to run 360 marketing campaigns including email, social, ABM to maximize ROI and better lead nurturing

Qualifications

Experience with B2B Saas product companies
4 to 6 years of overall work experience. At least 3 years of experience in core digital marketing
Certifications – Google Data Analytics Professional Certificate, Advanced Google Analytics (Any other certification is good to have)
Proven experience in executing high-performing campaigns mapped directly with ROI (funnel creation)
Track record of organic first marketing instead of paid or PPC (desirable but not mandatory)

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