Digital Marketing Lead

Job Summary We are seeking a dynamic and experienced Digital Marketing Lead to join our growing team. This role is ideal for someone who thrives in a fast-paced environment, has hands-on expertise in Google Ads, Social Media Advertising, and Page Management , and is confident in leading a team of marketers to drive measurable results. If you’re a strategic thinker with a passion for digital growth and performance marketing, we’d love to hear from you. Required Skills & Qualifications Minimum 2 years of hands-on experience in performance marketing (Google Ads and Social Media Ads). Strong expertise in Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook/Instagram) . Proven experience in team handling or leadership roles within a marketing setup. Excellent understanding of ad metrics like CPC, CPA, ROAS, and CTR. Experience with tools like Google Analytics, Tag Manager, Data Studio , and Meta Business Suite, etc. Strong communication and copywriting skills for ad creatives. Highly organized, detail-oriented, and results-driven. Key Responsibilities Develop, execute, and optimize paid media campaigns across Google Ads, Facebook, Instagram, and other digital platforms . Oversee social media page management , ensuring consistent branding, messaging, and community engagement. Lead and mentor a team of digital marketing executives, ensuring alignment with campaign goals and performance expectations. Analyze campaign performance across platforms and deliver clear, actionable insights to improve ROI. Plan and implement conversion tracking , remarketing strategies, and audience segmentation. Coordinate with content creators, designers, and web developers to align creatives and landing pages with ad objectives. Stay updated on trends, tools, and algorithm updates in paid media and digital platforms. Prepare weekly/monthly campaign reports and team performance reviews. Preferred Qualifications Google Ads Certification or Meta Blueprint Certification (preferred). Experience working in a digital marketing agency environment . Familiarity with SEO basics and content strategy is a bonus. Comfortable working in cross-functional teams and managing multiple clients/campaigns. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹35,000.00 per month Benefits: Paid sick time Paid time off Schedule: Day shift Fixed shift Monday to Friday Work Location: In person