Digital Marketing Head - Real Estate

Job Description

We are hiring for a Real Estate Company. NOTE: Candidates from real estate industry ONLY Job Title: Head of Digital Marketing Location: Delhi Industry: Real Estate Experience: 8 - 10 years Budget: Upto 20 LPA About the Role: We are looking for an experienced and strategic Head of Digital Marketing to lead digital initiatives in the luxury real estate segment. The ideal candidate will be responsible for building brand visibility, driving qualified leads, and executing high-performance digital campaigns tailored to high-net-worth clientele. Key Responsibilities: Strategic Leadership Develop and execute a comprehensive digital marketing strategy that aligns with brand goals and sales objectives. Manage the complete digital funnel from awareness to lead conversion. Performance Marketing & ROI Plan and manage paid campaigns across platforms like Google, Meta, LinkedIn, and programmatic networks. Monitor campaign performance and optimize based on data-driven insights. SEO/SEM & Web Optimization Drive organic growth through SEO strategies and enhance web presence. Ensure website UI/UX and CRO are optimized for conversion and user engagement. Social Media & Content Strategy Create and implement engaging social media campaigns aligned with luxury branding. Oversee the production of high-quality content including videos, blogs, and creatives. Marketing Automation & CRM Implement and manage automation tools for lead nurturing and segmentation. Ensure alignment between digital marketing and CRM workflows for seamless lead handling. Online Reputation & Influencer Marketing Oversee online reputation management across digital platforms. Collaborate with relevant influencers and media for brand amplification. Analytics & Reporting Track KPIs and present actionable insights to leadership. Utilize tools such as Google Analytics, GA4, and dashboard solutions to inform decisions. Requirements: Prior experience leading digital marketing in real estate. Strong understanding of HNI/UHNI consumer behavior. Expertise in digital advertising, SEO, social media, and content marketing. Familiarity with marketing and CRM tools like Google Ads, Meta Business Suite, HubSpot, Salesforce, and SEMRush. Strong team leadership, project management, and communication skills. Preferred Qualifications MBA/PGDM in Marketing or Digital Marketing. Google, Meta, or HubSpot certifications preferred. Background in luxury-focused marketing is highly desirable. Show more Show less