The Head of Digital Marketing is responsible for developing and implementing digital marketing strategies to drive brand awareness, enhance online presence, and maximize lead generation. This role involves strategic planning, leveraging emerging technologies, and staying ahead of digital marketing trends to maintain a competitive edge in the real estate market. Key Responsibilities: 1. Strategy: - Develop and execute a comprehensive digital marketing strategy aligned with business objectives. - Identify market trends, competitor activities, and opportunities for strategic positioning. 2. Brand Building: - Build and maintain a strong online brand presence for the Company. - Develop and implement brand awareness campaigns through various digital channels. 3. Customer Acquisition: - Implement customer acquisition strategies to drive traffic and leads to the deployed online platform(s). - Optimize user journeys and conversion funnels to maximize lead conversion. - Creating and executing marketing campaigns that effectively generate leads to support the sales pipeline. - Manage the planning, execution, and optimization of marketing campaigns across various channels, including digital (email, social media, PPC, SEO), events, webinars, and traditional media. 5. Data Analysis and Optimization: - Analyze data and key performance indicators to measure the success of digital marketing efforts. 6. Content Strategy: - Develop and execute a content strategy that showcases the Company's expertise. - Create engaging and informative content for various digital channels. 7. Social Media Management: - Develop and implement social media campaigns to engage the target audience. - Leverage social platforms for customer interaction. 8. Portal management: - Oversee the acquisition of high-quality leads through online portals, manage vendor relationships and ensure efficient transaction processes. - Optimize portal lead acquisition and conversion, through data analysis and collaboration with Sales Function. 9. BTL Activities: - Plan, ensure execution and oversee BTL Marketing activities to drive offline engagement, brand visibility and customer acquisition. - Co-ordinate various promotional events like property expos, local community engagements and sponsorships that complement and are consistent with the Brand messaging and other online marketing initiatives. Qualifications: - Degree in Marketing, Business, or related field. - 10-15 years of experience in strategic digital marketing, with a focus on the real estate industry. - Proven track record of successful online brand building and lead generation. - Strong analytical skills and proficiency in data-driven decision-making. - Excellent communication, leadership, and collaboration abilities. Show more Show less
Set sales goals and develop sales strategies Hands-on Real estate experience of 2 to 3 years is Mandatory Recruit, hire, and train new sales associates Review and monitor staff performance Ensure all sales associates comply with company policies and legal regulations Network to improve the presence and reputation of the branch and company Assist sales associates in closing complex transactions Manage budget and allocate funds appropriately Resolve customer complaints regarding sales and service Preferred candidate profile Proven work experience as a Real Estate Sales Manager or similar role Ability to manage a team and provide guidance and feedback to staff Excellent knowledge of MS Office and property management software Ability to manage multiple projects concurrently Excellent communication and negotiation skills
Company Description Adityaram Properties P Limited is a prominent construction company based in Chennai, Tamil Nadu, India. The company is located at No. 50 East Coast Road Adityaram Nagar Panayur. Adityaram Properties focuses on delivering high-quality residential and commercial properties. As a leading name in the construction industry, the company is known for its innovative approach and commitment to excellence. Role Description This is a full-time on-site role for a Liaison Manager - Real Estate, located in Chennai. The Liaison Manager will be responsible for managing relationships with stakeholders, coordinating with government authorities, and ensuring compliance with regulations. Daily tasks include handling documentation, maintaining communication with various agencies, resolving issues related to permits and licenses, and facilitating smooth project execution while ensuring all regulatory requirements are met. Qualifications Strong communication and interpersonal skills Experience in handling documentation, permits, and licenses Knowledge of real estate regulations and compliance requirements Ability to manage relationships with government authorities and other stakeholders Proficiency in project management and coordination Excellent organizational and problem-solving skills Experience in the construction or real estate industry is a plus Bachelor's degree in Business Administration, Law, or related field
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaign Key Responsibilities Strategy Development: Create, implement, and manage the overall digital marketing strategy, aligning it with business and sales objectives. Campaign Management: Oversee and execute digital campaigns across various platforms, including social media, search engines (SEO/PPC), email marketing, and display advertising. Content & Website: Manage website content, social media profiles, and create compelling marketing materials to promote property listings. Performance Analysis: Monitor campaign performance using analytics tools, generate reports, and provide actionable insights for optimization and improvement. Market Research: Conduct market research to understand customer needs, identify new opportunities, and track competitor activities in the real estate market. Budget Management: Develop and manage the digital marketing budget, ensuring efficient spend and achieving lead generation targets. Team Leadership: Recruit, train, and manage the digital marketing team, fostering a collaborative and growth-oriented environment. Collaboration: Work closely with sales teams, agents, and external agencies to align marketing efforts and support lead generation and sales targets. Required Skills & Qualifications Digital Marketing Expertise: Proven experience in SEO, SEM (PPC/Paid Ads), social media marketing, email marketing, and content marketing. Tools Proficiency: Skilled in using analytics platforms (like Google Analytics), social media management tools, and CRM systems. Real Estate Knowledge: Strong understanding of the real estate market, property promotion, and lead nurturing strategies within the sector. Leadership: Demonstrated ability to lead, manage, and develop a marketing team. Analytical Skills: Strong ability to analyze data, identify trends, and make data-driven decisions. Communication: Excellent communication and project management skills. Education: Bachelor's degree in marketing, business, communications, or a related field. Experience: Several years of experience in digital marketing, preferably within the real estate industry. ns.