Digital Marketing - Real Estate

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaign

Key Responsibilities

• Strategy Development:

   Create, implement, and manage the overall digital marketing strategy, aligning it with business and sales objectives. 

• Campaign Management:

   Oversee and execute digital campaigns across various platforms, including social media, search engines (SEO/PPC), email marketing, and display advertising. 

• Content & Website:

   Manage website content, social media profiles, and create compelling marketing materials to promote property listings. 

• Performance Analysis:

   Monitor campaign performance using analytics tools, generate reports, and provide actionable insights for optimization and improvement. 

• Market Research:

   Conduct market research to understand customer needs, identify new opportunities, and track competitor activities in the real estate market. 

• Budget Management:

   Develop and manage the digital marketing budget, ensuring efficient spend and achieving lead generation targets. 

• Team Leadership:

   Recruit, train, and manage the digital marketing team, fostering a collaborative and growth-oriented environment. 

• Collaboration:

   Work closely with sales teams, agents, and external agencies to align marketing efforts and support lead generation and sales targets. 

Required Skills & Qualifications

• Digital Marketing Expertise:

   Proven experience in SEO, SEM (PPC/Paid Ads), social media marketing, email marketing, and content marketing. 

• Tools Proficiency:

   Skilled in using analytics platforms (like Google Analytics), social media management tools, and CRM systems. 

• Real Estate Knowledge:

   Strong understanding of the real estate market, property promotion, and lead nurturing strategies within the sector. 

• Leadership:

   Demonstrated ability to lead, manage, and develop a marketing team. 

• Analytical Skills:

   Strong ability to analyze data, identify trends, and make data-driven decisions. 

• Communication:

   Excellent communication and project management skills. 

• Education:

   Bachelor's degree in marketing, business, communications, or a related field. 

• Experience:

   Several years of experience in digital marketing, preferably within the real estate industry. 

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