Digital Marketing Head - Real Estate

Role & responsibilities

• Strategy Development & Execution:

  Develop and implement comprehensive digital marketing strategies for properties and services, aligning with business objectives.

• Campaign Management:

  Oversee and manage digital marketing campaigns across various platforms, including social media, email, and paid advertising (PPC, display, video).

• Lead Generation:

  Implement strategies to generate leads from potential buyers and sellers.

• Market Analysis:

  Conduct market research and analyze trends to identify new opportunities and target audiences.

• Performance Optimization:

  Monitor campaign performance, analyze data using web analytics tools, and make data-driven recommendations for optimization.

• Budget Management:

  Manage the marketing budget efficiently and ensure cost-per-lead (CPL) targets are met.

• Team & Vendor Leadership:

  Lead and mentor a team of marketing professionals and manage relationships with external agencies and vendors.

• Content & Brand Consistency:

  Ensure consistent brand messaging and content quality across all digital channels.

• Website & CRM Integration:

  Oversee the website's user experience and ensure seamless integration with CRM systems for lead nurturing.

Key Skills & Qualifications

• Real Estate Expertise:

  Strong understanding of the real estate market and its digital marketing landscape.

• Digital Marketing Proficiency:

  Expertise in SEO, SEM, social media marketing (Meta Ads), PPC, and display/video campaigns.

• Analytical Skills:

  Ability to analyze data using tools like Google Analytics and Meta Business Manager to identify trends and optimize performance.

• Leadership & Communication:

  Strong leadership, team management, and interpersonal communication skills.

• Project Management:

  Proven ability to manage projects, budgets, and external vendor relationships.

• Qualifications:

  Typically requires a Bachelor's degree in Marketing, Business, or a related field, with 5+ years of experience in digital marketing within the real estate sector.

Key Objectives

• Increase Brand Awareness:

  Enhance the company's and its properties' online visibility and reputation.

• Drive Customer Acquisition:

  Generate a strong pipeline of qualified leads for sales teams.

• Enhance Engagement:

  Increase user engagement with properties and services through compelling digital content and campaigns.

• Achieve Marketing ROI:

  Ensure marketing efforts deliver a positive return on investment.