Digital Marketing Head

Job Title: Digital Marketing Head

Location: Kochi (On-site, Full-Time)
About the Role

NXL Technologies is on the lookout for a strategic, performance-driven Digital Marketing Head to lead and elevate our digital initiatives from our Kochi office. This is more than an executive role—you’ll be shaping the vision, driving ROI-focused strategy, and managing high-impact campaigns across digital platforms.

If you're a fluent English speaker with at least 2 years of hands-on experience in digital marketing—and you're passionate about building data-driven, high-converting campaigns—we’d love to connect. Malayali candidates are highly preferred.

Key Responsibilities

• Design and execute comprehensive digital marketing strategies aligned with business goals.
• Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Drive performance marketing initiatives with a focus on lead quality and ROI.
• Develop lead-generation funnels with smart CTAs, automation workflows, and retargeting systems.
• Oversee SEO & SEM efforts including technical audits, keyword strategies, and content improvements.
• Collaborate with content, design, and video teams to create cohesive digital campaigns.
• Use Google Analytics, Tag Manager, and Looker Studio to monitor and improve campaign performance.
• Conduct regular competitive analysis and audience research to refine targeting and messaging.
• Stay up to date with the latest trends, tools, and platform updates to keep our strategies effective and fresh.

What We’re Looking For

• 2+ years of experience in digital marketing with strong strategic and analytical skills.
• Proven success in PPC and performance marketing (Meta, Google, LinkedIn).
• Strong understanding of audience segmentation, funnel building, and customer journey mapping.
• Good grasp of SEO tools such as Google Search Console, SEMrush, or Ahrefs.
• Experience working with or leading creative teams (graphics, video, content).
• Proficiency in Google Marketing Platform tools like Analytics, Tag Manager, and Looker Studio.
• Excellent communication, leadership, and project management skills.
• Must be fluent in English and preferably Malayali.
• Willingness to work on-site full-time in Kochi.

Job Type: Full-time

Schedule:

• Day shift
• Fixed shift

Work Location: In person