Responsibilities of a Social Media Marketing Professional: Influencer Coordination: Collaborating with individuals who have a significant and engaged audience: Influencer Identification and Research: Finding relevant influencers whose audience aligns with the brand's target market. Outreach and Relationship Building: Contacting potential influencers, pitching collaboration ideas, and building positive working relationships. Campaign Development and Management: Defining the scope of work, deliverables, and timelines for influencer collaborations. Contract Negotiation and Budget Management: Handling the contractual aspects and ensuring collaborations stay within budget. Performance Tracking and Analysis: Measuring the impact of influencer campaigns on brand awareness, engagement, and conversions. Social Media Account Management: It involves: Strategy Development: Defining the goals, target audience, and overall approach for each social media platform. This includes understanding the nuances of different platforms (e.g., Instagram for visuals, Twitter for quick updates and conversations, LinkedIn for professional networking). Content Calendar Creation and Scheduling: Planning what content will be posted, when, and on which platforms to maintain a consistent and engaging presence. Profile Optimization: Ensuring all social media profiles are complete, visually appealing, and aligned with the brand identity. This includes optimizing bios, profile pictures, and cover photos. Community Management: Actively engaging with the audience by responding to comments, messages, and mentions in a timely and authentic manner. Building relationships with followers and fostering a sense of community. Monitoring and Analysis: Tracking key metrics (engagement, reach, website clicks, etc.) to understand what's working and what's not, and using these insights to refine strategies. Staying Up-to-Date: Keeping abreast of the latest social media trends, algorithm changes, and platform updates. Daily Posting: This requires consistent and engaging content creation: Content Ideation: Brainstorming and developing relevant and interesting content ideas that align with the brand's messaging and target audience's interests. Content Creation (Text, Images, Graphics): Crafting compelling captions, sourcing or creating visually appealing images, and designing basic graphics using design tools (Canva, Adobe Spark, etc.). Platform-Specific Content Adaptation: Tailoring content to suit the format and best practices of each social media platform. Video Creation: Visual content is crucial, so this involves: Video Planning and Storyboarding: Developing concepts and outlines for videos that are engaging and informative. Video Recording and Editing: Filming and editing short-form and potentially longer-form video content using various tools and techniques. This could involve using smartphones, cameras, and video editing software. Optimizing Videos for Social Media: Understanding the best formats, lengths, and captioning strategies for video content on different platforms. Creating User-Generated Content (UGC) and Influencer Collaborations: This focuses on leveraging external voices: Developing Strategies to Encourage UGC: Creating campaigns, contests, or prompts that encourage customers to share their experiences with the brand. UGC Curation and Repurposing: Identifying valuable UGC and obtaining permission to share it on the brand's social media channels. Executing Influencer Collaborations: Working directly with influencers to create co-branded content, product reviews, giveaways, or other engaging content formats. Ensuring Brand Alignment: Making sure all UGC and influencer content aligns with the brand's values and messaging. Specific Requirements (Beyond the Responsibilities): These will vary depending on the company and the seniority of the role, but here are some common requirements: Experience: Proven experience (e.g., 6mo-3 years for entry-level, 3-5+ years for mid-level) in managing social media accounts, creating content, and potentially working with influencers. A portfolio showcasing previous work and results is often required. Education: A Bachelor's degree in Marketing, Communications, Public Relations, or a related field is often preferred. Platform Expertise: In-depth understanding of various social media platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, etc.) and their best practices. Content Creation Skills: Strong writing, visual communication, and basic graphic design skills. Proficiency in video editing software is often a plus. Analytical Skills: Ability to interpret social media data, track key metrics, and generate reports. Familiarity with social media analytics tools. Communication and Interpersonal Skills: Excellent written and verbal communication skills for engaging with the audience and collaborating with influencers and internal teams. Organizational and Time Management Skills: Ability to manage multiple tasks, prioritize effectively, and meet deadlines in a fast-paced environment. Creativity and Innovation: A knack for developing fresh and engaging content ideas and staying ahead of social media trends. Adaptability: Willingness to learn and adapt to new platforms, tools, and strategies as the social media landscape evolves. Brand Awareness: Ability to understand and represent the brand's voice and values consistently across all social media activities. Software Proficiency: Familiarity with social media management tools (e.g., Hootsuite, Buffer), analytics platforms, and basic design/video editing software.

Belle Lingeries is seeking a creative and skilled Graphics Designer to contribute to our online presence. The ideal candidate will have a solid foundation in graphic design principles and be proficient in using design software to create engaging website visuals and compelling social media content, including both graphics and videos. This role will primarily focus on producing eye-catching banners and graphics for our website, designing engaging visuals for social media posts, and transforming raw influencer footage into polished videos for various online platforms. Responsibilities: Website Banner and Graphics Creation: Design visually appealing and effective banners, graphics, and other visual elements for our website, ensuring they align with Belle Lingeries' brand aesthetic and marketing objectives. This includes product highlights, promotional materials, and seasonal campaigns. Social Media Graphics Creation: Develop engaging and on-brand graphics for Belle Lingeries' social media channels (e.g., Instagram, Facebook, Pinterest), including static posts, stories, and cover photos, optimized for each platform. Influencer Video Editing: Edit and assemble video content featuring influencers, ensuring engaging storytelling that highlights our lingerie and brand values. This includes incorporating brand elements, adding graphics, text overlays, music, and basic transitions to create high-quality videos for various online platforms, including social media. Social Media Video Creation: Create short, engaging video content specifically for social media platforms, which may include product showcases, behind-the-scenes glimpses, promotional clips, and other creative video formats. Software Proficiency: Demonstrate strong proficiency in Adobe Photoshop for image manipulation and graphic creation, Canva for efficient design tasks and quick social media content, and CorelDRAW for vector-based designs. Experience with video editing software is also essential. Brand Consistency: Maintain a consistent visual style across all website graphics and social media content, adhering to Belle Lingeries' established brand guidelines and ensuring a sophisticated and appealing aesthetic. Collaboration: Work closely with the marketing and content teams to understand project briefs, contribute creative ideas, and deliver designs that meet their needs and resonate with our target audience across all online channels. Time Management: Manage design and video editing tasks effectively to meet deadlines in a fast-paced environment, often handling multiple projects for both website and social media simultaneously. Staying Current: Keep up-to-date with online design trends, particularly in e-commerce and fashion, as well as the latest social media trends and video editing techniques. File Management: Organize and maintain design and video project files in a clear and accessible manner. Feedback Incorporation: Be open to feedback from the team and make necessary revisions to ensure the final output aligns with Belle Lingeries' standards and platform best practices. Specific Requirements: Minimum 1 Year Experience: At least 1 year of proven experience in graphic design or a related role with a focus on digital design for e-commerce or fashion brands, including creating content for social media. Please include a portfolio showcasing your work. Software Expertise: Adobe Photoshop: Strong working knowledge of Photoshop for image editing, retouching (especially for product imagery), and creating engaging graphics for both web and social media. Canva: Proficient in using Canva for efficient and quick design tasks, especially for social media content creation. CorelDRAW: Familiarity with CorelDRAW for creating vector graphics, such as logos or illustrations, that may be used on the website or in marketing materials. Video Editing Software: Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie, CapCut, or similar) and a demonstrable ability to edit video content for various online platforms, including social media-specific formats (e.g., Reels, TikToks, Stories). E-commerce Visuals: Basic understanding of web design principles and best practices for online visuals in an e-commerce context, including image optimization and banner design for conversions. Social Media Design Principles: Understanding of design best practices for various social media platforms, including aspect ratios, typography considerations, and visual trends. Video Editing for Online Platforms: Understanding of basic video editing principles, including pacing, transitions, and storytelling, with an awareness of best practices for different online platforms (e.g., website, Instagram, TikTok, YouTube). Attention to Detail: A keen eye for visual details and ensuring high-quality, aesthetically pleasing output that aligns with the Belle Lingeries brand across all digital touchpoints. Communication Skills: Good communication skills to understand project requirements, present design concepts, and provide updates to the team. Portfolio: A portfolio that clearly demonstrates your experience in creating website banners and graphics (ideally for e-commerce or fashion), as well as your video editing and social media content creation skills, is required. Bonus Points: Experience with motion graphics or basic animation for both website and social media content. Strong understanding of social media trends and best practices for engagement. Familiarity with social media management tools. An understanding of the lingerie or fashion industry's visual aesthetics and target audience. We look forward to welcoming a creative talent to the Belle Lingeries team!

We are seeking a friendly, empathetic, and detail-oriented Customer Support Specialist to be the voice of Tweens Invisifit (www.tweensinvisifit.com). In this role, you will be the primary point of contact for our valued customers, predominantly women, providing exceptional support via phone, WhatsApp (managed through Interakt), and email. A key aspect of this role will be efficiently managing and processing returns and refunds. Your focus will be on ensuring a positive and seamless shopping experience, building strong customer relationships, and fostering brand loyalty for Tweens Invisifit. Responsibilities: Serve as the first point of contact for customer inquiries and support needs regarding Tweens Invisifit via phone, WhatsApp (managed through Interakt), and email. Provide knowledgeable and accurate information about our apparel products (sizing, materials, fit, styling), order processing, shipping, returns, refunds, and website navigation on www.tweensinvisifit.com. Respond promptly and professionally to customer inquiries and concerns related to Tweens Invisifit across all communication channels. Guide customers through the purchasing process on www.tweensinvisifit.com and offer styling advice or product recommendations when appropriate. Efficiently and empathetically resolve customer issues related to Tweens Invisifit, including order discrepancies, quality concerns, and return/exchange requests, escalating complex issues when necessary. Manage and process customer returns and refunds accurately and in accordance with company policies. This includes assessing the reason for return, initiating refunds, and managing the return shipping process when applicable. Process customer orders, manage cancellations, and handle return/exchange requests for Tweens Invisifit accurately and in accordance with company policies. Maintain detailed and organized records of customer interactions and resolutions, including return and refund processing, related to Tweens Invisifit. Proactively follow up with customers of Tweens Invisifit regarding their returns or refunds to ensure a smooth process and maintain satisfaction. Gather customer feedback regarding their experience with Tweens Invisifit, including the returns and refunds process, and share insights with the team to help improve our products, services, and website experience on www.tweensinvisifit.com. Stay up-to-date on new product arrivals, promotions, website updates, and return/refund policies on www.tweensinvisifit.com. Utilize Interakt effectively to manage WhatsApp communications with customers, including those related to returns and refunds. Contribute to a positive and collaborative team environment. Adhere to company policies and procedures. Requirements: We welcome applications from both experienced customer service professionals and enthusiastic freshers with a strong aptitude for customer interaction. Excellent verbal and written communication skills, with a warm and approachable phone manner. Experience using Interakt or similar customer messaging platforms for WhatsApp is highly desirable. Strong email etiquette and the ability to write clear, concise, and professional emails. Genuine empathy and a passion for providing outstanding customer service, particularly to a female customer base shopping at www.tweensinvisifit.com. Strong problem-solving skills and the ability to handle customer concerns, including return and refund requests, with patience and understanding. Excellent active listening skills and the ability to understand and address customer needs effectively, especially regarding returns and refunds. Strong organizational skills and meticulous attention to detail, particularly when processing financial transactions like refunds. Ability to multitask and manage time effectively in a fast-paced environment. Basic computer skills and familiarity with1 online communication tools. A positive attitude, a strong work ethic, and a genuine desire to help customers of Tweens Invisifit, including navigating the returns and refunds process. A passion for fashion and an interest in our apparel products featured on www.tweensinvisifit.com is a plus. Language Proficiency: Fluent English and Hindi (No additional language proficiency required) Working Time: 10:00 AM to 6:30 PM IST with a lunch break from 2:00 PM to 2:30 PM. Working Days: 6 days a week. Sunday and all national holidays are off.