Digital Marketing Head

Job Summary

The Digital Marketing Head is responsible for the successful management of digital strategy for client brands. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities. The Digital marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.

Key Result Areas

1. Develop effective ORM and Digital Marketing Strategies 2. Team Management, work allocation and work monitoring 3. Proper Client Management 4. Designs different campaign for clients effectively 5. Stay up to date with technologies and best practices.

Key Performance Indicators

6. Timely deliver services to the client 7. Effective work allocation and management 8. Timely reporting to management 9. Success ratio of strategies developed for clients 10. Least Customer complaints and customer attrition 11. Client satisfaction level 12. Subordinates’ satisfaction level.

Duties and Responsibilities

1. Participate in clients’ initial meetings and understand their requirement 2. Map the details and requirement and present in the internal meeting of technical and management team 3. Understand the competitors’ positions and strategies 4. Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives. 5. Overall management of social media strategies, department and Online Reputation Management (ORM) 6. Conduct different researches about industry, tends and tools 7. Document and share valuable information to team 8. Provide inputs while drafting proposals for clients 9. Prepare action plan / Calendar for clients on a monthly basis 10. Conduct industry studies and researches for new clients 11. Management and leadership of digital marketing team 12. Provide necessary guidance for juniors and new. staffs 13. Quality checking and necessary suggestions on creatives and contents 14. Executes projects to be high quality, on-time and cost-effective 15. Coordinate team meeting, client meeting and management meetings time to time.16. Allocation of work among team and to ensure the team is aligned to client requirements.17. Fosters timeline development and monitors progress, ensuring deadlines are met.18. Manages overall project scope and ensures staffing assumptions adhere to budget.19. Develop strong, trusting relationships between clients and company, provide leadership and support during strategy, ideation, and execution to subordinates 20. Manages client expectations, Scope of work and issues arises during the work.21. Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including social medias, site optimization, promotional ideas, social networks, 22. Develops a total understanding of online target audience and mindset modes 23. Provides campaign performance reports to client and analysis of Monthly report 24. Prepare and submit weekly & monthly work report to management 25. Prepare and share daily spend amount to accounts department and address concerns from accounts department on financials. 26. Attend meetings as instructed by the management 27. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. 28. Plan and manage our social media platforms 29. Work closely with the client to identify requirement needs. 30. In-depth knowledge of various social media platforms, best practices, and website analytics. 31. Highly creative with excellent analytical abilities. 32. Update with the latest trends and technologies in digital marketing 33. Establish best practices in digital marketing 34. Evaluate important metrics that affect our website traffic, service quotas and target audience. 35. Adhere to company policies and procedures.