Digital Marketing Head

Job Title: Digital Marketing Head

About Us:

We are a professional web design company based in India, UAE, and the USA, providing highly

specialized web design services with a business-driven approach. With over 1000+ clients across the

globe, we excel in the field of web development and digital marketing, leveraging creativity as the

foundation of our success. Founded in India in 2008, our roots have now spread to Dubai and the

USA since 2015, making us a truly global organization. Our team consists of more than 80+ of the

most talented and creative employees, spread across three countries. At WebCastle, we offer

specifically designed expert services including SEO, Mobile App Development, E-commerce

development, ERP development, and more.

Website: www.webcastle.com

Position Overview:

We are seeking a talented and experienced Digital Marketing Head to join our team. As the Digital

Marketing Head, you will be responsible for leading a team of marketing professionals in developing

and executing innovative digital marketing strategies. Your role will involve overseeing campaigns

across various channels, including SEO, social media, email marketing, and content creation, to drive

engagement, traffic, and conversions. Additionally, you will play a crucial role in client interactions,

understanding their needs, and ensuring that our digital marketing solutions align with their goals

and expectations.

Role:

Lead the team that deliver internal and external customers’ digital marketing services, including paid

media campaigns, email, and SEO.

Provide campaign performance management through regular monitoring, reporting, and analysis

(including attribution modelling).

Manage relationships with internal and external partners, look for ways to enhance these

relationships, and always add value.

Provide in-depth technical expertise to inform delivering the agreed briefs through effective

leadership of the Digital Marketing Operations Team.

Assist the sales team in pitching to clients, offering strategic insights and expertise to help secure

new business.

Responsibilities:

Lead the team that deliver internal and external customers’ digital marketing services, including paid

media campaigns, email, and SEO.

Provide campaign performance management through regular monitoring, reporting, and analysis

(including attribution modelling).

Manage relationships with internal and external partners, look for ways to enhance these

relationships, and always add value.

Provide in-depth technical expertise to inform delivering the agreed briefs through effective

leadership of the Digital Marketing Operations Team.

Provide effective management for the Digital Marketing Operations Team to mentor, develop, and

coach members of the team.

Champion innovation and digital best practice

Evaluate new digital approaches and technologies and pioneer new digital approaches

Responsible for digital marketing operations across the group, covering paid media, SEO, fulfilment,

email/CRM communications.

Responsible for shaping and monitoring internal and external campaign spend and providing

reporting and evaluation against spend.

Qualifications

A minimum of 5 years of experience in digital marketing with a proven track record of success.

A good understanding of the principles and working of digital marketing (CRM, SEO, paid media,

analytics).

Experience of managing multi-disciplinary digital marketing teams, ensuring a collaborative work

environment and a track record of removing bottlenecks and improving efficiency in day-to-day

operations.

Experience working in a commercial environment.

Strong project management skills.

Track record at managing teams that provide customer excellence, strong reporting, and actionable

insights (ideally experienced in account management).

Track record of using technology and data insights to help brands connect with customers.

A creative mindset, contributing new ideas and able interpret situations to overcome challenges.

Experienced in both B2B and B2C environments.

Strong UI/UX understanding and in-depth knowledge on web, mobile and social domains.

Understanding of HTML, Google analytics, digital reporting

Ability to work across a diverse range of projects delivering targets, prioritize, multitask, and operate

independently.