Digital Marketing Expert

1 years

0 Lacs

Posted:20 hours ago| Platform: Linkedin logo

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🚀 About Us

TICST is a multi-domain innovation firm at the intersection of technology, healthcare, and digital strategy. We architect scalable SaaS platforms, engineer smart workflows, and build brands that inspire trust and future-readiness. If you're a digital native with a flair for both analytics and aesthetics, we want you on our team.

🎯 Role Overview

We’re seeking a results-driven Digital Marketing Expert who can seamlessly blend strategy, creativity, and technical execution. You’ll lead and support campaigns across SEO, content, paid media, and web platforms—while also contributing to UI/UX and visual storytelling.

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Key Responsibilities

  • SEO & Content Strategy

  • Conduct keyword research, on-page optimization, and backlink outreach

  • Analyze traffic trends and improve organic visibility across platforms

  • Collaborate on blog, landing page, and metadata optimization

  • Web Development & Maintenance

  • Assist in building and maintaining WordPress-based websites

  • Implement tracking scripts, optimize page speed, and troubleshoot UI issues

  • Coordinate with developers on plugin integration and responsive design

  • Graphic Design & Branding

  • Create compelling visuals for social media, ads, email campaigns, and websites

  • Maintain brand consistency across digital assets

  • Use tools like Adobe XD, Canva, Figma, or Photoshop for design execution

  • Campaign Execution & Reporting

  • Launch and monitor paid campaigns (Google Ads, Meta, LinkedIn)

  • Track KPIs, generate performance reports, and suggest data-driven improvements

  • A/B test creatives, CTAs, and landing pages

✅ Requirements

  • Minimum 1 year of hands-on experience in digital marketing

  • Solid understanding of SEO principles and tools (e.g., Google Search Console, SEMrush)

  • Basic to intermediate web development skills (HTML,CSS,JS, PHP, MySql WordPress)

  • Proficiency in graphic design tools (Adobe Suite, Canva, etc.)

  • Strong analytical mindset and attention to detail

  • Excellent communication and time management skills

🌟 Bonus Skills (Nice to Have)

  • Experience with Full stack web development (e.g. MERN Stack/ Mean Stack)

  • Experience with App Development

  • Experience with marketing automation tools (e.g., Mailchimp, HubSpot)

  • Familiarity with healthcare or SaaS marketing

  • Knowledge of UI/UX principles and wireframing

💼 What We Offer

  • A collaborative, innovation-driven work culture
  • Opportunities to work on interdisciplinary projects
  • Exposure to healthcare tech, SaaS, and branding strategy
  • Mentorship and growth pathways for high-performing candidates

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