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Digital Marketing Expert

Digital Marketing Expert

Mrproptek

2 years

0 Lacs

noida uttar pradesh india

Posted:1 day ago| Platform:

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Skills Required

marketing strategies research analytics report strategy ads management video optimization testing analysis analyze data metrics reporting reports collaboration content design messaging certifications communication

Work Mode

On-site

Job Type

Full Time

Job Description

A Paid Ad Expert JD includes developing and executing paid advertising strategies across platforms like Google, Meta, and LinkedIn. Key responsibilities involve managing campaigns, conducting keyword research, optimizing ad copy and bids, and using analytics to report on performance and provide insights. Qualifications often include a bachelor's degree, 2+ years of experience, and proven success in campaign management.

Responsibilities

Strategy and execution: Develop, implement, and manage paid advertising campaigns across various platforms (e. g., Google Ads, Meta Ads, LinkedIn Ads) to meet business goals.
Campaign management: Set up, manage, and optimize campaigns for Search, Display, Video, and Lead Generation.
Optimization and A/B testing: Conduct A/B testing on ad creatives, headlines, and landing pages to continuously improve campaign performance.
Performance analysis: Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Google Data Studio, focusing on metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
Reporting: Generate comprehensive reports on campaign performance and provide data-driven insights and recommendations to stakeholders.
Collaboration: Work with cross-functional teams (e. g., content, design, sales) to ensure cohesive messaging and alignment with overall business objectives.
Budget management: Manage ad budgets and bids to meet campaign objectives and ensure efficient use of resources.

Requirements

Education: A bachelor's degree in Marketing, Business, or a related field is often preferred.
Experience: Typically requires 2+ years of experience in digital marketing with a focus on paid advertising, often with a proven track record in campaign management.
Certifications: Google Ads certifications are frequently required.
Technical skills: Proficiency with digital marketing platforms (Google Ads, Meta Ads, etc. ) and analytics tools (Google Analytics, Google Data Studio) is essential.
Analytical skills: Strong analytical skills and the ability to interpret data and make data-driven decisions are crucial.
Other skills: Excellent communication, interpersonal skills, and the ability to work both independently and collaboratively.

This job was posted by Tarang Khurana from MrProptek.

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Digital Marketing Expert