Job Summary:We are seeking a results-driven Digital Marketing Executive with a minimum of 2 years of hands-on experience. The ideal candidate should have strong knowledge of digital marketing concepts, tools, and best practices, and should be able to drive traffic, generate leads, and improve brand visibility across various online platforms. Key Responsibilities:Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising. Manage and grow the company’s social media presence on platforms like Instagram, Facebook, LinkedIn, and Twitter. Optimize content for the website and social media platforms to improve engagement and search engine rankings. Conduct keyword research, SEO audits, and on-page/off-page optimization. Track and analyze website traffic and user behavior using Google Analytics and other tools. Create and manage paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, etc. Collaborate with content, design, and development teams to ensure consistent branding. Stay updated with digital trends and recommend improvements or innovations. Prepare performance reports and suggest strategies for improvement. Key Skills Required:Proven experience in SEO, SEM, Google Analytics, Google Ads, Meta Ads Hands-on experience with marketing tools like HubSpot, Mailchimp, Canva, or similar Strong analytical skills and data-driven thinking Excellent written and verbal communication skills Knowledge of HTML/CSS basics is a plus Qualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field. Certifications in Digital Marketing (Google, HubSpot, etc.) are preferred.

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Digital Marketing Executive