Company Description: iFour Technolab Pvt. Ltd. is a Microsoft Solutions Partner specializing in custom software, product, and add-in development. Established in 2013 and with offices in the USA, Netherlands, Australia, and India, we serve SMEs and enterprises globally. Our expertise spans various technologies including Power platform, ASP.NET, Angular, nodejs, Java, and VSTO. We have a strong track record of simplifying business processes for clients in diverse sectors such as Healthcare, Fleet, Aviation, Education, Finance, and Environment. Our development center in India is staffed by over 120 elite software engineers and 6 SCRUM Masters, operating under an AGILE framework. Job Title: Digital Marketing Executive (PPC Specialist) Location: Ahmedabad Industry: Information Technology (IT) Experience Required: 2-4 years Employment Type: Full-Time Work Mode: On-site Job Summary: We are seeking a results-driven Digital Marketing Executive with strong expertise in Pay-Per-Click (PPC) campaigns. The ideal candidate will be responsible for managing and optimizing online advertising campaigns to drive quality traffic, generate leads, and meet ROI targets. Prior experience in an IT services or product-based company is highly preferred. Key Responsibilities: Plan, execute, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media (Meta, LinkedIn, etc.). Conduct keyword research, competitor analysis, and audience targeting. Write effective ad copy and design compelling landing pages in collaboration with design/development teams. Monitor and analyze campaign performance (CTR, CPC, conversion rate, ROI) and adjust strategies accordingly. Manage and allocate campaign budgets efficiently to maximize performance. Generate performance reports using tools like Google Analytics, Google Ads, and Data Studio. Stay updated with the latest PPC trends, algorithm updates, and industry best practices. Collaborate with the content, design, and development teams to align marketing strategies. Required Skills & Qualifications: Bachelor’s degree in marketing, Business, or a related field. 1-4 years of hands-on experience in PPC campaign management, especially for IT services or SaaS. Proficiency in Google Ads (Search, Display, Video), Google Analytics, and Tag Manager. Working knowledge of SEO, SMM, and email marketing is a plus. Strong analytical and reporting skills. Google Ads Certification (preferred). Preferred Qualities: Experience working in B2B digital marketing within the IT industry. Familiarity with CRM tools like HubSpot or Zoho. Excellent communication, time management, and organizational skills. #𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: 𝟭) 5 Days of Working 2) Leave encashment 𝟯) Flexible Working Hours 4) Paid Leaves 5) No Sandwich Leave policy 6) On-Time Salary 7) Employee Appreciation 8) Training Reimbursement 9) Outing Buddies Share your cv on shabnam@ifourtechnolab.com or WhatsApp on 8799694721 Show more Show less