Digital Marketing Executive

Job Summary

Digital Marketing Executive

Key Responsibilities

• Manage and maintain all digital and social media platforms (LinkedIn, Facebook, Instagram, YouTube, Quora, Google, WhatsApp Business).
• Plan, create, and schedule engaging and informative posts tailored to our target audience.
• Create compelling visuals and marketing creatives using Canva and similar tools for digital campaigns, WhatsApp sharing, and internal communication.
• Suggest and implement on-page and off-page

  SEO improvements

  for enhanced website ranking and performance.
• Analyze website traffic, keyword performance, and social media metrics to track campaign effectiveness and identify improvement areas.
• Work closely with internal teams (sales, HR, technical, and leadership) to gather inputs and create content aligned with business goals.
• Monitor online engagement and respond promptly to comments and messages to build a strong digital community.
• Stay updated with the latest trends in digital marketing, SEO, healthcare regulations, and social media best practices.

Tools & Software Expertise

• Creativity & Content Tools:

  Canva, ChatGPT, Google Docs, Microsoft Suite

• SEO & Analytics:

  Google Search Console, Google Analytics, SEMrush/Ubersuggest (preferred), basic HTML understanding (optional but good to have)

Platform Expertise

• LinkedIn
• Facebook
• Instagram
• Google (Search & Business Profile)
• YouTube
• Quora
• WhatsApp Business

Qualifications

• 1–2 years of experience in digital or social media marketing.
• Sound knowledge of

  SEO principles

  and best practices.
• Experience in designing posts and writing captions using tools like

  Canva

  and

  ChatGPT

  .
• Strong written and verbal communication skills.
• Experience in managing paid promotions and tracking ROI (preferred).
• Familiarity with the pharmaceutical or healthcare industry is an added advantage.
• Ability to work independently and collaborate with cross-functional teams.

About Perfect Group of Companies

Perfect Utilities

PEHSPL (Perfect Engitech & Healthcare Solutions Private Limited)