Digital Marketing Executive

About Cybage:

Founded in 1995, Cybage Software Pvt. Ltd is a technology consulting organization specializing in outsourced product engineering services. As a leader in the Technology and product engineering space, Cybage works with some of the world’s best independent software vendors. Our solutions are focused on modern technologies and are enabled by a scientific, data driven system called Decision Mines™ for Digital Excellence. This unique model de-risks our approach, provides better predictability, and ensures a better value per unit cost for our clients.

You will get an opportunity to be a part of a highly skilled talent pool of more than 7500 employees. Apart from Pune, we have our operations hub in GNR and Hyderabad as well and we have marked our presence in North America, Canada, UK, Europe, Japan, Australia, and Singapore. We provide seamless services and dependable deliveries to our clients from diverse industry verticals such as Media and Entertainment, Travel and Hospitality, Online Retail, Healthcare, SCM and Technology.

Digital Marketer at Cybage!

Role Overview:

• As a Digital Marketing Fresher, freshers will gain broad exposure across multiple channels— especially Paid Search, Social Media Ads, Marketing Automation, Analytics, and Programmatic Advertising.
• They will assist senior team members in executing campaigns, analysing performance, learning technical tools, and supporting optimization.
• The role is designed to build foundational digital marketing skills, logical thinking, strong communication, and hands-on experience.
• They would be expected to contribute to CoE research, innovation, and process development.

Key Responsibilities (KRAs):

The core areas where freshers will be responsible / assist and against which their performance will be measured:

• Foundational Learning & Skill Development:

• Learn and get certified / proficient in key digital marketing tools & platforms (e.g. Google Ads, Meta Ads, GA4, marketing automation tools).
• Master basics of campaign management, campaign attribution, keyword research, audience targeting, UTM tracking, reporting, campaign optimization etc.
• Understand performance metrics (CPC, CTR, CPA, ROAS, etc.), and how they are used across channels.

• Campaign Support (Paid Search / Social / Programmatic/Marketing Automation/Analytics etc.):

• Assist in setting up ad campaigns: campaign structure, ad copy drafts, variant creation, initial bidding and budgets.
• Monitor campaign delivery/pacing; flag issues or under-performance.
• Support A/B testing of ad creatives, copy, audience segments.
• Assist senior team with programmatic tasks: audience segment maintenance, reporting, basic optimizations.
• Support building automation / drip campaigns (email/SMS), list segmentation, tagging.
• Assist with campaign scheduling, content alignment, and follow-ups/triggers.
• Analytics & Reporting - Help track and report campaign performance using tools such as Google Analytics, Meta Insights, internal dashboards, etc.
• Assist in preparing reports: summarizing results, comparing against targets / benchmarks.
• Identify simple insights from campaigns/data to suggest optimizations (e.g., underperforming ads, high cost keywords, etc.).

• CoE Contribution - Research on Emerging Channels & Trends:

• Stay updated on new digital marketing platforms (Retail Media, CTV, WhatsApp Marketing, etc.) and summarize opportunities for the CoE.
• Conduct competitive analysis to track how top brands are experimenting with new channels.
• Present fortnightly research briefs (2–3 pages or slides) on an emerging channel or tool.
• Research on emerging channels & trends and present research findings and insights in CoE brainstorming sessions. Contribute ideas during KSS Sessions led by the CoE.
• Support cross-functional projects (design, analytics, automation) with research inputs.
• Contribute to creating standard process templates (campaign setup checklist, UTM tagging guide, reporting framework) and assist in building SOP documents for new workflows

• Supportive Tasks & Collaboration:

• Help with competitor & market research: trends, ad examples, benchmarking.
• Enroll in at least 1–2 certifications per quarter (Google Ads, GA4, Meta Blueprint, HubSpot, AI tools) and share key learnings with the team
• Help maintain documentation: campaign briefs, tags/UTM sheets, performance logs. Execute administrative tasks as required (scheduling, asset collection, approvals, etc.).

Required Qualifications & Skills:

• Must Haves:

• Bachelor’s or Master’s in MBA / BBA / Engineering / AI / related field
• Communication & Logical Thinking - Strong communication skills (written & verbal) and Good logical reasoning & numerical aptitude
• Interest in learning tools & platforms: Google Analytics, Facebook Ads, Google Ads, basic programmatic concepts
• Ability to multitask, organize well, manage deadlines

• Nice To Haves:

• Internships or academic projects in digital marketing, analytics, AI or tech
• Certifications in Google Ads, Meta Blueprint, HubSpot, etc.
• Basic understanding of statistics, Python / SQL / Excel advanced
• Knowledge of marketing automation tools, CRM tools, or basic scripting
• Experience with data visualization tools (PowerBI / Looker etc.)

• Other Requirements

• Readiness to learn, adapt, take feedback, and iterate fast.
• Curiosity & willingness to experiment (small tests, creative tweaks)
• Attention to detail (typo-free content, correct tracking etc.)
• Positive attitude, coachability, ability to take feedback
• Time management and ability to work under supervision with increasing responsibility.