Digital Marketing Executive- Core Team Member

About Heseos

comfort, control, and convenience

core team member

Role Overview

dynamic, multi-skilled Digital Marketing Executive

core startup role

Key Responsibilities

SEO Leadership (On-Page, Off-Page & Technical)

• Conduct detailed keyword research and competitor benchmarking for relevant automation and IoT categories.
• Optimize website pages, meta tags, alt texts, and schema for high search visibility.
• Plan and execute

  off-page activities

  like link-building, guest posting, and digital PR.
• Audit site health and ensure technical SEO hygiene (page speed, mobile responsiveness, crawlability, structured data, etc.).
• Coordinate with web developers to fix SEO-related technical issues.

E-commerce Optimization

• Manage and optimize our listings across platforms like Amazon, Flipkart, and Heseos’ own e-commerce website.
• Work with product and design teams to enhance product pages (titles, descriptions, A+ content).
• Plan campaigns for increasing traffic and conversions through ads, SEO, and influencer collaborations.
• Monitor product analytics, CTRs, and reviews to drive continuous improvement.

Paid Ads Management (Meta & Google)

• Create, manage, and optimize

  Meta Ads

  (Facebook, Instagram) – lead generation, awareness, and remarketing campaigns.
• Build and manage

  Google Ads

  (Search, Display, YouTube, and Shopping).
• Develop ad copies, creatives, and A/B test campaigns to achieve the best ROI.
• Monitor performance metrics, manage budgets, and generate weekly and monthly reports.
• Strategize

  AI-driven ad optimization

  and explore automation tools for performance scaling.

Social Media & Community Management

• Lead

  Instagram and LinkedIn

  strategy — from content planning to community interaction.
• Conceptualize and schedule engaging posts (graphics, videos, reels, and stories).
• Collaborate with the design and content team to maintain brand consistency and tone.
• Respond to DMs, comments, and queries across platforms in a timely and professional manner.
• Monitor trends and competitor activities to maintain relevance and engagement.

Public Relations & Thought Leadership

• Identify and manage PR opportunities with tech and lifestyle publications.
• Draft press releases, media pitches, and collaboration proposals.
• Work with founders and leadership to amplify brand visibility on

  LinkedIn

  and other platforms.
• Support storytelling and personal branding initiatives for the leadership team.

Content Strategy & Creation

• Ideate and write compelling content for website blogs, ad copies, and LinkedIn posts.
• Collaborate with design and video teams to build impactful creatives and brand campaigns.
• Maintain a content calendar aligning product launches, campaigns, and SEO goals.
• Create case studies, newsletters, and landing page content for specific campaigns.

AI & Automation in Marketing

• Explore and implement

  AI tools

  for content generation, analytics, and ad optimization.
• Use AI-driven insights to improve campaign performance and audience targeting.
• Stay updated with new tools and emerging technologies that can enhance marketing efficiency.

Key Skills & Competencies

• Hands-on experience in

  SEO (on-page, off-page, and technical)

  .
• Strong command over

  Google Ads

  and

  Meta Ads Manager

  .
• Deep understanding of

  e-commerce platforms

  and conversion optimization.
• Knowledge of

  Google Analytics, Tag Manager, Search Console, and SEMrush/Ahrefs

  .
• Excellent communication and content writing skills (English proficiency required).
• Working knowledge of

  LinkedIn marketing, PR outreach, and influencer management

  .
• Awareness of

  AI tools

  like ChatGPT, Jasper, SurferSEO, AdCreative.ai, etc.
• Creative mindset, analytical thinking, and a go-getter attitude.
  

What Makes This Role Unique

• You’ll be part of the

  core startup team

  driving brand growth from the ground up.
• Direct access to leadership, strategy discussions, and brand decision-making.
• Opportunity to work across multiple verticals —

  tech, marketing, design, and PR

  .
• Freedom to experiment, innovate, and shape how the brand is perceived nationwide.
  

Educational Background

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• Certifications in Google Ads, Meta Ads, or SEO preferred (not mandatory).
  

Compensation & Growth

• Competitive startup-level salary + performance-based incentives.
• Rapid growth trajectory with the possibility of leading the marketing team.
• Recognition and ownership as a

  founding team marketer

  of an emerging brand.