Digital Marketing Executive

Role Overview

Key Responsibilities

• SEO (Search Engine Optimization)
• Conduct comprehensive on-page and off-page SEO audits.
• Optimize website structure, meta-tags, keyword strategy, internal linking, and loading speed.
• Use tools like Google Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance and fix issues.
• Create and manage a content calendar aligned with SEO goals.
• Regularly track keyword rankings and organic traffic to measure success.
• Paid Ads (PPC & Remarketing)
• Plan, execute, and optimize paid ad campaigns across Google Ads (Search, Display), LinkedIn, and Meta platforms.
• Run A/B tests for creatives, landing pages, and copy to improve CTR and conversions.
• Manage budgets smartly to maintain high ROAS and low CPL.
• Use performance dashboards (Google Analytics, GA4, Meta Ads Manager) for tracking and reporting.
• Set up and monitor remarketing funnels using UTM tags and pixels.
• Social Media Marketing
• Plan and schedule engaging content across LinkedIn, Twitter (X), Instagram, and YouTube.
• Monitor competitor activity and trends to stay ahead.
• Collaborate with the design/content team to maintain visual and messaging consistency.
• Track follower growth, engagement metrics, and CTRs.
• Run paid campaigns to promote posts, thought leadership, events, and lead magnets.
  

Required Skills & Tools

• SEO Tools: Google Search Console, SEMrush, Ahrefs
• Ads Management: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Analytics: GA4, Google Tag Manager, UTM tracking
• Social: Buffer, Hootsuite, Canva (preferred)
• Basic understanding of HTML/CSS and CMS like WordPress is a plus
• Strong copywriting and communication skills
• Excellent Excel/Sheets skills for reporting and budget tracking
  

What You Bring To The Table

• 3–5 years of direct experience in performance marketing
• Proven track record of managing ad budgets over ₹1–5 Lakhs/month
• Ability to balance creativity with analytical thinking
• Ownership mindset — you don’t wait for briefs, you create them
• Hunger to learn and continuously upgrade your digital game
  

Why Join Us?

• High-impact role with complete campaign ownership
• Young, ambitious, and data-smart team
• Flexible work culture and transparent feedback loops
• Access to industry tools, certifications, and leadership exposure.