Digital Marketing Executive

1 - 3 years

3 - 5 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Plan and execute digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.)
  • Optimize website content and structure for SEO and user experience.
  • Manage and grow social media accounts through engaging content, campaigns, and interactions.
  • Track and analyze website traffic flow, performance metrics, and campaign ROI using tools like Google Analytics, Search Console, etc.
  • Coordinate with designers, content writers, and external vendors to develop marketing materials and creatives.
  • Execute email marketing campaigns including newsletters, product launches, and promotions.
  • Conduct competitor and market research to identify trends and insights.
  • Manage paid ad campaigns (PPC) and optimize spend based on performance.
  • Monitor and report on the performance of all digital marketing activities and assess against goals (ROI and KPIs).
  • Stay up-to-date with emerging digital marketing trends and technologies.

    Role & responsibilities

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