DIGITAL MARKETING EXECUTIVE - 60% SOCIAL MEDIA 40% GENERALIST FOCUS

Role Title

Location

Scope

• Social Media Strategy & Execution

• Manage daily posting and engagement across LinkedIn, Twitter, and other relevant platforms
  

• Create engaging social media content including graphics using pre-set templates
  

• Monitor and respond to comments, messages, and community interactions
  

• Track social media metrics and provide weekly performance reports
  

• Grow follower base and engagement rates across all platforms
• Content Creation for Social Channels
  

• Design visually appealing posts using tools like Canva
  

• Write compelling captions that drive engagement and brand awareness
  

• Create social media content calendars and schedule posts using automation tools
  

• Develop platform-specific content strategies for different audiences
  

• Take ownership of industry communities & nurture regularly
  

• SEO & Content Optimization

• Assist with keyword research and SEO optimization
  

• Support Answer Engine Optimization (AEO) / AI SEO strategies
  

• Help optimize website content and blog posts for search engines
  

• Support content performance analysis and reporting Content Strategy Support
  

• Assist in developing annual/quarterly/monthly calendars
  

• Help create blog posts, email content, and marketing materials
  

• Use AI tools for content creation and optimization
  

• Support webinar promotion and event marketing activities
• Marketing Functions Assistance
  

• Support HubSpot and other marketing automation platforms
  

• Assist with email campaign setup and monitoring
  

• Create landing pages, microsites using no-code platforms and work on conversion rate optimization
  

• Support campaign performance tracking and analysis
  

Required Qualifications

• Marketing Experience: 1-2 years in digital marketing, social media, or related field
  

• Social Media Proficiency: Strong understanding of major social platforms (LinkedIn, Twitter, Facebook, Instagram)
  

• Content Creation: Basic graphic design skills and familiarity with design tools (Canva)
  

• Writing Skills: Good written communication with ability to create engaging social media content
  

• Tech Savvy: Comfortable with marketing tools and platforms
  

• Analytics Mindset: Interest in tracking metrics and understanding performance data
• Agency background preferred
  

• Bachelor's/master's degree in marketing, Communications, Business, or related field
  

• Relevant certifications in digital marketing or social media management (preferred)
  

• Growth-Oriented: Strong desire to expand marketing expertise
  

• Creative Thinking: Ability to generate fresh content ideas and engaging posts
  

• Detail-Oriented: Careful attention to brand consistency and content quality
  

• Self-Motivated: Can work independently while seeking guidance when needed
  

• Collaborative: Works well with team members and external partners
  

• Adaptable: Comfortable with changing priorities and expanding skill set