Digital Marketing / E-commerce Marketing Manager

Role Description

The Digital Marketing / E-Commerce Marketing Manager will be responsible for developing, executing, and optimizing online marketing strategies that drive brand growth, customer engagement, and revenue performance across digital and e-commerce platforms. This role combines creativity with data-driven decision-making to enhance digital presence, improve customer acquisition and retention, and maximize return on marketing investment. The ideal candidate will have a strong understanding of digital ecosystems, e-commerce operations, and omnichannel marketing strategies.

Key responsibilities include managing digital campaigns across channels such as search, social media, display, email, and affiliate marketing. The Manager will oversee e-commerce site performance, product listings, and content optimization to enhance user experience and conversion rates. They will also conduct market and competitor analysis, manage SEO/SEM activities, and coordinate with design and content teams to ensure cohesive brand messaging. The role involves tracking key performance indicators (KPIs), analyzing campaign performance, and preparing reports to inform strategic decisions.

The Digital Marketing / E-Commerce Marketing Manager will collaborate with cross-functional teams including sales, product, and customer service to align marketing efforts with business objectives. This role also involves managing digital advertising budgets, negotiating with external vendors or agencies, and implementing marketing automation tools and CRM strategies to streamline operations. A strong grasp of analytics, creativity in campaign development, and the ability to balance strategy with execution are key to success in this position.

The ideal candidate will demonstrate strategic thinking, attention to detail, and adaptability in an ever-evolving digital landscape. They will stay updated on emerging marketing technologies and trends, identifying opportunities for innovation to strengthen brand visibility and e-commerce performance. This position offers the opportunity to shape the company’s online marketing strategy and play a central role in driving digital growth and customer engagement.

Qualifications

• Bachelor’s degree or equivalent in marketing, business administration, communications, or a related discipline.
• Proven understanding of digital marketing, e-commerce operations, and online consumer behavior.
• Experience managing campaigns across digital platforms (Google Ads, Meta, TikTok, LinkedIn, etc.) and e-commerce channels.
• Proficiency in SEO/SEM, Google Analytics, and web content management systems.
• Familiarity with CRM, marketing automation, and performance tracking tools.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication, leadership, and project management skills.
• Creativity and a results-driven mindset with attention to brand consistency and ROI optimization.
• Ability to work collaboratively in a fast-paced, cross-functional environment.