Digital Marketing / E-commerce Marketing Manager

Role Description

The Digital Marketing / E-commerce Marketing Manager is responsible for developing, executing, and optimizing digital marketing strategies that drive online engagement, sales, and brand growth. This role focuses on leveraging e-commerce platforms, digital channels, and data-driven marketing techniques to enhance customer acquisition, retention, and overall online revenue. The Manager will oversee campaigns across multiple channels, including social media, email, search engines, display advertising, and affiliate networks, while ensuring alignment with broader business objectives.

Key responsibilities include managing e-commerce platforms, planning and executing digital marketing campaigns, and optimizing customer journeys to maximize conversion rates. The role involves analyzing customer behavior, market trends, and campaign performance to develop actionable insights and improve ROI. The Manager will collaborate with cross-functional teams, including content, design, product, and sales, to create cohesive campaigns that enhance brand visibility, strengthen customer engagement, and drive online sales.

The Digital Marketing / E-commerce Marketing Manager will also oversee paid media strategies, SEO/SEM optimization, email marketing, and retargeting campaigns, ensuring that all activities are data-driven and performance-oriented. Responsibilities extend to monitoring KPIs, preparing reports, and presenting insights to stakeholders to inform strategic decision-making. The role requires creativity, analytical rigor, and a results-driven approach to achieve measurable business outcomes.

This position provides the opportunity to lead innovative digital initiatives, explore emerging technologies and tools, and implement strategies that enhance the online customer experience. The ideal candidate demonstrates strategic thinking, operational execution, and a strong understanding of digital consumer behavior and e-commerce trends.

Qualifications

• Strong academic foundation in marketing, business, communications, or a related field.
• Expertise in digital marketing channels, including social media, email, SEO/SEM, paid advertising, affiliate marketing, and content marketing.
• Hands-on experience managing e-commerce platforms and optimizing online sales funnels.
• Proficiency in marketing analytics tools, including Google Analytics, Google Ads, Meta Business Suite, HubSpot, or similar platforms.
• Strong analytical skills with the ability to interpret data, generate insights, and drive data-informed decision-making.
• Experience in campaign planning, execution, and performance optimization across multiple digital channels.
• Excellent project management and organizational skills to manage campaigns, timelines, and budgets effectively.
• Creative problem-solving abilities and the capacity to innovate in content, campaigns, and user experience strategies.
• Strong written and verbal communication skills, with the ability to present complex insights clearly to stakeholders.
• Adaptability, collaboration, and a results-oriented mindset with a focus on achieving measurable growth.