Digital Marketing / E-commerce Marketing Manager

Role Description

The Digital Marketing / E-commerce Marketing Manager is responsible for developing, executing, and optimizing digital marketing strategies to drive online visibility, customer engagement, and e-commerce revenue growth. This role oversees the planning and management of online campaigns, digital channels, and e-commerce platforms, ensuring that marketing initiatives align with organizational objectives and deliver measurable results. The manager collaborates closely with marketing, sales, product, and analytics teams to enhance brand presence, optimize customer journeys, and maximize ROI across digital channels.

Core responsibilities include managing SEO, SEM, social media, email marketing, content marketing, and paid advertising campaigns. The role involves analyzing campaign performance, tracking key performance indicators, and using data-driven insights to optimize strategies. The manager ensures that e-commerce platforms are optimized for user experience, conversion rates, and sales performance, overseeing product listings, promotions, and digital merchandising activities.

Additional responsibilities include developing marketing calendars, coordinating with creative and content teams, and ensuring consistency across digital communications. The Digital Marketing / E-commerce Marketing Manager evaluates emerging technologies, trends, and tools to enhance digital strategies, improve targeting, and drive innovation. The role also includes preparing reports, dashboards, and presentations to communicate performance and strategic recommendations to stakeholders and leadership teams.

Success in this role requires strong analytical thinking, strategic planning, and project management skills. The manager must demonstrate the ability to translate marketing insights into actionable strategies, optimize digital campaigns, and drive measurable outcomes. Collaboration, creativity, and leadership are essential to manage teams, coordinate initiatives, and maintain a cohesive digital marketing strategy across channels.

Through effective strategy, data-driven decision-making, and team leadership, the Digital Marketing / E-commerce Marketing Manager plays a pivotal role in driving online growth, enhancing brand visibility, and delivering business impact through digital and e-commerce channels.

Qualifications

• Strong experience in digital marketing, e-commerce strategy, and campaign management
• Proficiency in SEO, SEM, social media, email marketing, and paid advertising
• Experience managing e-commerce platforms, online merchandising, and conversion optimization
• Ability to analyze data, track KPIs, and make data-driven marketing decisions
• Strong project management and team leadership skills
• Skilled in coordinating cross-functional teams and managing multiple campaigns
• Ability to identify trends, implement innovative solutions, and optimize marketing performance
• Experience preparing reports, dashboards, and presentations for executive stakeholders