Digital Marketing Analyst

TrainerGoesOnline (TGO) is one of the pioneers disrupting the fast growing online fitness industry. Founded in April 2020, the company was launched within the first week of the pandemic when the gyms around the world were shutting down, leaving millions of fitness trainers jobless. Ever since TGO started, it has been constantly growing at a record growth rate and has already worked with 800+ renowned & celebrity fitness trainers globally whilst turning over $10 million in sales for its clients in such a short period. TGO boasts to be one of the top firm in this space in UAE and has caught global attention as its story was published in 50+ global media publications like - India Today, Business Standard, US World Today asking others. It's goal is to now scale their SaaS offering globally & aims to become World's #1 in the next 2 years thereby transforming the global online fitness industry massively. We care about our employees’ professional – and personal – lives. Our workforce is fully remote, we've offered up to 100% hikes within 6 months, and we've given international business travel opportunities to our top team players. You can be one of us too! Your Opportunity: Build Things that Solves Real Problems. About the Role: Please Note: We are only hiring candidates who have independently managed at least one ad account with a decent monthly budget for over 6 months.  As a Digital Marketing Analyst at TGO, you will strategize, execute, and optimize paid marketing campaigns to drive business growth for our clients. You will work with internal teams and clients to develop data-driven marketing strategies, manage ad performance, and improve return on ad spend (ROAS). Key Responsibilities: • Plan and launch ad campaigns across Meta to achieve client goals. • Analyze performance metrics and optimize campaigns for better reach, engagement, and conversions. • Develop ad creative ideas and strategies that align with audience behavior and business objectives. • Write high-converting ad copies and scripts tailored for video and image-based creatives. • Conduct in-depth competitor research to identify gaps and opportunities in positioning and messaging. • Improve lead quality and funnel efficiency through refined targeting and chat automation. • Track and report campaign performance, providing actionable insights for better decision-making. • Collaborate with clients and internal teams to refine marketing strategies and maximize ROI. • Brainstorm and implement creative marketing angles that stand out in saturated markets. What You Bring: • 1+ years of experience in performance marketing, particularly in Meta Ads. • Strong analytical skills and a data-driven approach to marketing. • Demonstrated skill in writing persuasive ad copy and engaging video scripts. • Experience in audience targeting, budget management, and campaign scaling. • Strong creative thinking and understanding of how to craft messages that convert. • Ability to interpret campaign data and implement necessary optimizations. • Familiarity with competitor analysis frameworks and market positioning tactics. • Strong communication and problem-solving skills. • Experience working with a team to execute and refine marketing strategies. This role is perfect for someone who thrives in a fast-paced environment, enjoys experimenting with ad strategies, and is passionate about delivering high-quality results for clients. Salary: ₹15,000–₹25,000/month during probation; post-probation CTC of ₹5–7 LPA based on performance. Show more Show less