Digital Marketing Analyst

Job Title: Digital Marketing Analyst

Qualification: MBA (Marketing/Analytics/Business Strategy preferred)
Experience: 3–6 years in Digital Marketing / Performance Marketing / Marketing Analytics

Job Overview

We are looking for a dynamic Business Analyst – Digital Marketing who can act as the strategic growth partner for our clients. The candidate will combine analytical skills with business acumen to scale client businesses through data-driven marketing insights, campaign optimisation, and cross-platform strategies.

Key Responsibilities

• Campaign Analysis & Optimisation
• Study current and historical campaigns across Google Ads, Meta Ads, and Q-commerce platforms like Zepto, Blinkit, Instamart etc.
• Provide daily optimisation insights on spends, ROAS, CTR, CPC, CPA, ATC, Orders, and other KPIs.
• Benchmark campaign performance against industry standards.
• Strategic Planning & Brand Understanding
• Understand the brand’s objectives, target group, markets, and focus products / services.
• Map campaigns to consumer behaviour, seasonal trends, and regional preferences.
• Identify which products/services to prioritise based on infrastructure, stocks, performance, and inventory focus.
• Marketing Funnel & Automation
• Design and track marketing automation funnels (awareness → consideration → conversion → loyalty).
• Recommend improvements for lead nurturing, retargeting, and upsell campaigns.
• Cross-Channel Expansion
• Propose and plan media extensions into OTT platforms, news portals, and regional channels.
• Create media mix strategies balancing performance marketing with awareness-driven platforms.
• Insights & Reporting
• Deliver daily, weekly, and monthly reports with actionable insights.
• Translate raw campaign data into business insights for scaling revenue.
• Highlight risks, opportunities, and recommend budget reallocations.

Required Skills

• Strong knowledge of Google Ads, Meta Ads, and Programmatic platforms.
• Understanding of Q-commerce advertising dashboards (Zepto, Blinkit, Big Basket, Instamart).
• Proficiency in Excel / Google Sheets / BI Tools (pivot tables, dashboards, ROAS analysis).
• Solid grasp of consumer behaviour analytics and seasonal demand planning.
• Knowledge of OTT, display, and affiliate marketing.
• Ability to work with creative teams to align insights with messaging.

Soft Skills

• Strong analytical and problem-solving skills.
• Ability to communicate insights clearly to clients and internal teams.
• Ownership mindset: treat client business growth as your own.
• Comfortable working in a fast-paced agency environment with daily optimisations.

What We Offer

• Exposure to multiple industries and fast-growing brands.
• Opportunity to drive end-to-end growth strategies.
• A performance-driven culture with room for innovation.

Job Type: Full-time

Pay: ₹70,000.00 - ₹90,000.00 per month

Work Location: In person