Digital Marketing Analyst

About the Role

Analyst - Digital Marketing,

Key Responsibilities

• Analytics & Insights

• Own and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console accounts for ACO Group, ensuring correct implementation, tracking, and reporting across all websites.
• Lead digital analytics initiatives using GA4, Google Tag Manager, and Hotjar, ensuring data accuracy and actionable insights.
• Build and maintain dashboards in Power BI and Looker Studio to visualize marketing KPIs.
• Manage data integration projects, including migrations to BigQuery (GCP) for centralized reporting and advanced analytics.

• SEO & Web Strategy

• Oversee SEO strategies to improve organic visibility, rankings, and traffic.
• Lead website development, optimization, and migration projects across CMS platforms preferably TYPO3

• Social Media Analytics & Listening

• Monitor and analyze performance across social media platforms, providing insights on engagement, reach, and audience behavior to be a consultant to the ACO Group Marketing Teams
• Leverage social listening tools to track brand sentiment, industry trends, and competitor activities, feeding insights into overall marketing strategy.

• Team & Project Leadership

• Oversee cross-functional collaboration with marketing teams
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and markets.

Qualifications & Experience

• Bachelors or master’s degree in marketing, Business, or related field.
• 5+ years of experience in

  digital marketing

  , with proven track record in managing large-scale projects and multi-country strategies.
• Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console (must-have).
• Strong track record SEO, website management, analytics, digital campaign execution and B2B marketing.
• Experience in data-driven marketing and advanced analytics.
• Experience in building advanced reporting and dashboards (Power BI, Looker Studio).

Key Skills & Competencies

Digital Analytics & SEO

• GA4, Google Tag Manager, Hotjar, Google Search Console, Bing Webmaster Tools
• SEO tools: Screaming Frog, Sistrix, Moz, Ahrefs, Semrush, YOAST

Advertising & Social Media

• Google Ads, LinkedIn Ads, Meta Ads
• Social media analytics: Meta Insights, LinkedIn Insights, YouTube Analytics

Web & CMS Management

• TYPO3

Data & Visualization

• Power BI, Looker Studio (critical)
• Google Cloud Platform (BigQuery)

Other Skills

• HTML, JavaScript for tag management & analytics customization
• Project management experience (JIRAm Trello, ServiceNow or similar)
• Strong collaboration, leadership, and stakeholder management skills