Digital Marketing Lead

Role & responsibilities

Analytics & Insights

• Own and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console accounts for ACO Group, ensuring correct implementation, tracking, and reporting across all websites.
• Lead digital analytics initiatives using GA4, Google Tag Manager, and Hotjar, ensuring data accuracy and actionable insights.
• Build and maintain dashboards in Power BI and Looker Studio to visualize marketing KPIs.
• Manage data integration projects, including migrations to BigQuery (GCP) for centralized reporting and advanced analytics.

SEO & Web Strategy

• Oversee SEO strategies to improve organic visibility, rankings, and traffic.
• Lead website development, optimization, and migration projects across multiple CMS platforms like TYPO3 and WordPress.

Social Media Analytics & Listening

• Monitor and analyze performance across social media platforms, providing insights on engagement, reach, and audience behavior.
• Leverage social listening tools to track brand sentiment, industry trends, and competitor activities, feeding insights into overall marketing strategy.
• Team & Project Leadership
• Oversee cross-functional collaboration with marketing teams, product, and management teams to align marketing strategies with overall business goals.

Preferred candidate profile

• Bachelors or masters degree in marketing, Business, or related field.
• 12+ years of experience in digital marketing, with proven track record in managing large-scale projects and multi-country strategies.
• Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console (must-have).
• Strong track record in B2B marketing, SEO, website management, and digital campaign execution.
• Experience in data-driven marketing and advanced analytics.
• Experience in building advanced reporting and dashboards (Power BI, Looker Studio).