At ACO Technology Centre, we are looking for an experienced
Digital Marketing Analyst
to drive our digital strategy across all our global business units
In this role, you will lead initiatives that enhance our Group's online presence, optimize marketing performance, and deliver actionable insights that fuel business growth across diverse markets
Youll collaborate with global cross-functional teams to ensure alignment with our overarching business goals
If you have a strong background in digital marketing, SEO, data analytics, we invite you to join us in shaping the future of ACO Groups global digital presence

Analytics & Insights

Own and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console accounts for ACO Group, ensuring correct implementation, tracking, and reporting across all websites.
Lead digital analytics initiatives using GA4, Google Tag Manager, and Hotjar, ensuring data accuracy and actionable insights.
Build and maintain dashboards in Power BI and Looker Studio to visualize marketing KPIs.
Manage data integration projects, including migrations to BigQuery (GCP) for centralized reporting and advanced analytics.

SEO & Web Strategy

Oversee SEO strategies to improve organic visibility, rankings, and traffic.
Lead website development, optimization, and migration projects across multiple CMS platforms like TYPO3 and WordPress.

Social Media Analytics & Listening

Monitor and analyze performance across social media platforms, providing insights on engagement, reach, and audience behavior.
Leverage social listening tools to track brand sentiment, industry trends, and competitor activities, feeding insights into overall marketing strategy.

Team & Project Leadership

Oversee cross-functional collaboration with marketing teams, product, and management teams to align marketing strategies with overall business goals.
Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and markets.

Qualification, Competencies & Experience

Bachelors or masters degree in marketing, Business, or related field.
5+ years of experience in digital marketing, with proven track record in managing large-scale projects and multi-country strategies.
Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console (must-have).
Strong track record in B2B marketing, SEO, website management, and digital campaign execution.
Experience in data-driven marketing and advanced analytics.
Experience in building advanced reporting and dashboards (Power BI, Looker Studio).

Key Skills & Competencies

Digital Analytics & SEO

GA4, Google Tag Manager, Hotjar, Google Search Console, Bing Webmaster Tools
SEO tools: Screaming Frog, Sistrix, Moz, Ahrefs, Semrush

Advertising & Social Media

Google Ads, LinkedIn Ads, Meta Business Suite
Social media analytics: Facebook Insights, LinkedIn Insights, YouTube Analytics

Web & CMS Management

TYPO3, WordPress, Microsoft SharePoint

Data & Visualization

Power BI, Looker Studio
Google Cloud Platform

Other Skills

HTML, JavaScript for tag management & analytics customization
Project management experience (ServiceNow or similar)
Strong collaboration, leadership, and stakeholder management skills

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