Role & responsibilities Analytics & Insights Own and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console accounts for ACO Group, ensuring correct implementation, tracking, and reporting across all websites. Lead digital analytics initiatives using GA4, Google Tag Manager, and Hotjar, ensuring data accuracy and actionable insights. Build and maintain dashboards in Power BI and Looker Studio to visualize marketing KPIs. Manage data integration projects, including migrations to BigQuery (GCP) for centralized reporting and advanced analytics. SEO & Web Strategy Oversee SEO strategies to improve organic visibility, rankings, and traffic. Lead website development, optimization, and migration projects across multiple CMS platforms like TYPO3 and WordPress. Social Media Analytics & Listening Monitor and analyze performance across social media platforms, providing insights on engagement, reach, and audience behavior. Leverage social listening tools to track brand sentiment, industry trends, and competitor activities, feeding insights into overall marketing strategy. Team & Project Leadership Oversee cross-functional collaboration with marketing teams, product, and management teams to align marketing strategies with overall business goals. Preferred candidate profile Bachelors or masters degree in marketing, Business, or related field. 12+ years of experience in digital marketing, with proven track record in managing large-scale projects and multi-country strategies. Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console (must-have). Strong track record in B2B marketing, SEO, website management, and digital campaign execution. Experience in data-driven marketing and advanced analytics. Experience in building advanced reporting and dashboards (Power BI, Looker Studio).
About the Role We are seeking an experienced and results-oriented Analyst - Digital Marketing, to spearhead our digital marketing initiatives, drive data-driven strategies, and optimize online presence across multiple platforms and markets. This role requires a strong blend of hands-on expertise in digital marketing tools, and leadership skills to manage website strategy, analytics, and cross-functional collaboration. Key Responsibilities Analytics & Insights Own and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console accounts for ACO Group, ensuring correct implementation, tracking, and reporting across all websites. Lead digital analytics initiatives using GA4, Google Tag Manager, and Hotjar, ensuring data accuracy and actionable insights. Build and maintain dashboards in Power BI and Looker Studio to visualize marketing KPIs. Manage data integration projects, including migrations to BigQuery (GCP) for centralized reporting and advanced analytics. SEO & Web Strategy Oversee SEO strategies to improve organic visibility, rankings, and traffic. Lead website development, optimization, and migration projects across CMS platforms preferably TYPO3 Social Media Analytics & Listening Monitor and analyze performance across social media platforms, providing insights on engagement, reach, and audience behavior to be a consultant to the ACO Group Marketing Teams Leverage social listening tools to track brand sentiment, industry trends, and competitor activities, feeding insights into overall marketing strategy. Team & Project Leadership Oversee cross-functional collaboration with marketing teams Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and markets. Qualifications & Experience Bachelors or master’s degree in marketing, Business, or related field. 5+ years of experience in digital marketing , with proven track record in managing large-scale projects and multi-country strategies. Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console (must-have). Strong track record SEO, website management, analytics, digital campaign execution and B2B marketing. Experience in data-driven marketing and advanced analytics. Experience in building advanced reporting and dashboards (Power BI, Looker Studio). Key Skills & Competencies Digital Analytics & SEO GA4, Google Tag Manager, Hotjar, Google Search Console, Bing Webmaster Tools SEO tools: Screaming Frog, Sistrix, Moz, Ahrefs, Semrush, YOAST Advertising & Social Media Google Ads, LinkedIn Ads, Meta Ads Social media analytics: Meta Insights, LinkedIn Insights, YouTube Analytics Web & CMS Management TYPO3 Data & Visualization Power BI, Looker Studio (critical) Google Cloud Platform (BigQuery) Other Skills HTML, JavaScript for tag management & analytics customization Project management experience (JIRAm Trello, ServiceNow or similar) Strong collaboration, leadership, and stakeholder management skills
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