Digital Marketing Lead

As a Digital Marketing Lead at our company based in Bangalore, you will be responsible for devising and implementing SEO and paid marketing strategies for multiple hotel customers to ensure maximum return on investment. Your primary goal will be to ensure that our customers receive a good return on their digital spending. Your key responsibilities will include: - Running the agenda of the digital marketing team, creating processes, and ensuring adherence to them to add value to our customers. - Building rapport with customers to understand their marketing requirements and goals. - Creating SEO and performance marketing strategies aligned with business needs and goals, reviewing them with customers for alignment. - Providing detailed reports on the overall performance of marketing campaigns. - Overseeing the work of other members in the digital marketing team to ensure high-quality delivery. - Collaborating with senior stakeholders, digital marketing team, and business unit Marketing leaders to establish a best-of-breed approach to marketing technology. - Staying updated on the latest trends and technologies in the industry and assessing important metrics influencing website traffic, service quotas, and target audience. Qualifications required for this role include: - A graduate degree in Engineering or Business, MBA is a plus. - 3-5 years of prior account management and digital marketing experience with strong knowledge of SEO web optimization techniques, Google Adwords, Display Ads, and social media ads. - Previous experience in creating processes, assigning work, and tracking progress. - Excellent prioritization and project management skills with attention to detail and the ability to prioritize and multitask. - Strong team building and management skills. - Proficiency with MS Excel, Office, and other analytical tools. - Up-to-date knowledge of the newest trends and technologies in digital marketing.,