Digital Marketing Analyst

Responsibilities

• Activate final content across social and digital ad platforms as per guidelines and deadlines.
• Upload creatives, set up targeting, tracking, budgets, and placements following brand standards.
• Ensure campaign accuracy in naming conventions, budgets, and configurations.
• Coordinate with Project Managers and Digital Specialists via Workfront to confirm task completion.
• Pull, organize, and maintain platform performance data for reporting and audits.
• Identify and escalate delivery issues or discrepancies to channel leads.
  

Qualifications

• 1-3 years of experience in digital marketing campaign setup/coordination.
• Bachelors degree in Marketing or related field.
• Hands-on experience with platforms:

  Sprinklr

  ,

  LinkedIn Campaign Manager

  ,

  Meta Ads Manager

  ,

  Google Ads/YouTube/Performance Max

  , and

  DV360

  .
• Bonus experience with:

  Reddit Ads, Workfront (Asana, Jira), Spotify Ad Studio, Uber Ads, Waze Ads, and DOOH platforms (Vistar, Pattison, Broadsign).

• Strong understanding of

  digital marketing principle

  s and campaign optimization.
• Experience with

  AI-driven marketing tools

  is an advantage.
• Strong analytical skills with ability to derive insights from data.
• Proficiency in

  Excel, PowerPoint

  , and general marketing tech integrations.
• Detail-oriented, proactive, good communicator, and able to multitask in a fast-paced environment.
• Interest in digital marketing, social media, and mobile trends.