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Digital Marketer

Digital Marketer

Tradelab

0 - 6 years

0 Lacs

mumbai maharashtra

Posted:5 hours ago| Platform: Indeed logo

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Skills Required

marketing trading technology software portfolio management risk latency compliance power strategies drive engagement targeting planning optimization seo content leadership support development reporting positioning saas automation analytics ads hubspot communication data cutting

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Digital Marketing Manager (5+years) (Trading/Fin-tech Domain)

Location : Cyber One Business Park, Sector 30A, Vashi, Navi Mumbai, Maharashtra 400703

Job Type: Full-time

Experience: 5+years

Industry: Financial Technology / Software Development

About Us

Tradelab Technologies is a leading FinTech and capital markets technology company, headquartered in India, which develops

high-performance software solutions for stock brokers, trading platforms, and financial institutions. Founded in July 2012 and

incubated by a special R&D cell at IIT Kharagpur, we are at the forefront of building the next generation of trading technology.

Our product portfolio includes advanced trading terminals, order-management systems (OMS), risk-management systems (RMS),

low-latency exchange platforms, multi-crypto wallet solutions, and KYC/Compliance systems. We are defined by our commitment

to "low latency," "high performance," and "real-time" systems that power the industry.

Role

We are seeking a strategic and results-driven Digital Marketing Manager to lead our B2B marketing initiatives in the competitive

Fin-tech and capital markets technology landscape. You will be responsible for developing and executing comprehensive digital

marketing strategies that drive brand awareness, lead generation, and customer engagement across institutional and enterprise

client segments.

Key Responsibilities

Develop and execute multi-channel digital marketing strategies targeting B2B audiences in the FinTech and capital markets

ecosystem

Manage end-to-end campaign planning, execution, and optimization across SEO, SEM, content marketing, email marketing, and

social media platforms

Create and oversee thought leadership content including whitepapers, case studies, and technical blogs that resonate with

brokers, trading firms, and financial institutions

Drive lead generation initiatives and optimize conversion funnels to support business development goals
Manage marketing analytic and reporting, providing actionable insights to improve campaign performance and ROI
Collaborate with product and sales teams to develop compelling product positioning and go-to-market strategies
Oversee website management, ensuring optimal user experience and technical SEO performance
Build and manage relationships with digital agencies, technology vendors, and industry partners
Monitor industry trends, competitor activities, and emerging marketing technologies to maintain competitive advantageSkills & Experience
5-6 years of proven experience in digital marketing, preferably in B2B technology or SaaS environments
Prior experience in the FinTech or Capital Markets industry is mandatory
Demonstrated expertise in SEO/SEM, content marketing, marketing automation, and performance analytics
Strong understanding of B2B buyer journeys and enterprise sales cycles
Proficiency with marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, or similar platforms
Excellent written and verbal communication skills with the ability to articulate complex technical concepts
Data-driven mindset with strong analytical and problem-solving abilities
Experience managing marketing budgets and optimizing spend across channels
Bachelor's degree in Marketing, Business, or related field; MBA is a plus

Why Join Us?

Join a pioneering technology company that is revolutionizing the capital markets infrastructure.

At Tradelab, you'll have the opportunity to work on cutting-edge, high-performance trading technology that powers some of the

most demanding real-time systems in the financial industry.Born from IIT Kharagpur's innovation ecosystem and backed by over a

decade of domain expertise, we offer an environment where your contributions directly impact the future of trading

technology. Be part of a high-growth FinTech journey where innovation meets execution.

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Digital Marketer