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📌Job Title: Digital Marketing Manager – SaaS & E-commerce 🏢Company: Rhysley Private Limited 🌐 Brands: Rhysley Garments – www.rhysley.com Mehar – www.mehar.com Rhysley HR – www.rhysleyhr.com 📍 Location: 700AA, 7th Floor, SRS Tower, Sector 31, Faridabad – 121003 🕒Job Type: Full-time (5 Days Working) 9:00am to 6:00pm 🔹 About Us: Rhysley Private Limited is a leading player in the garment and technology space, managing a portfolio of fashion and SaaS-based HR Tech products. Alongside our premium fashion brand “Mehar,” we have launched Rhysley HR – an intelligent, cloud-based Human Resource Management System that simplifies recruitment, onboarding, attendance, payroll, and performance tracking – all from one seamless platform. 🔹 Job Summary: We’re seeking a highly strategic and tech-savvy Digital Marketing Manager to lead our digital presence across garment and SaaS verticals. The candidate will play a dual role: leading aggressive growth and brand visibility for Rhysley and Mehar, while building awareness, lead generation, and digital presence for our HR Tech platform – Rhysley HR. 🔹 Key Responsibilities: 1. Digital Strategy & Execution: Develop and execute a unified digital marketing strategy tailored for both e-commerce (fashion) and SaaS (B2B tech). Use data-driven insights and competitive research to position Rhysley HR in the HR Tech industry. 2. SaaS Platform Marketing: Build and scale digital campaigns for www.rhysleyhr.com focused on lead generation, inbound traffic, and client acquisition. Create product-led marketing content like whitepapers, explainer videos, emailers, etc. 3. Website & SEO Optimization: Optimize rhysley.com, mehar.com, and rhysleyhr.com for SEO, performance, and UX. Manage technical SEO, content strategy, and web analytics. 4. Performance & Paid Marketing: Run PPC campaigns across Google Ads, LinkedIn, Facebook, and Instagram. Drive conversions for both D2C and B2B models using high-ROI funnels. 5. Content & Social Media: Lead the content calendar and storytelling for brand and product communication. Engage on LinkedIn, Instagram, and YouTube to grow organic visibility. 6. AI/ML in Marketing (Preferred): Use AI tools for audience targeting, email personalization, and chatbot integrations on SaaS platforms. 7. Analytics & Reporting: Track KPIs, campaign ROIs, and customer acquisition metrics across platforms. Present insights regularly to stakeholders to inform future campaigns. 8. Team Collaboration: Lead a small cross-functional team of SEO specialists, designers, and performance marketers. Coordinate with Sales & Tech teams for product-market alignment (especially RhysleyHR). 🔹 Qualifications: Bachelor's or Master’s in Marketing, Digital Strategy, or relevant field. 10-15 years of experience in digital marketing with both SaaS & e-commerce experience. Hands-on with tools like Google Analytics, HubSpot, SEMrush, Zoho, or similar. Experience with SaaS lead generation funnels, webinars, B2B sales campaigns is a plus. Strong communication, analytical thinking, and growth mindset. Show more Show less
