Digital Commerce Manager - Nuvexo Wellness (Lickicious): FMCG

Company Description

Lickicious is a start-up dedicated to creating highly palatable and nutritionally balanced pet food products. With a focus on using premium ingredients and innovative formulations, our mission is to improve the well-being and vitality of pets. By catering to their health and happiness, we aim to strengthen the bond between pets and their owners. We are committed to delivering quality products that resonate with pet lovers.

Role Description

This is a full-time on-site role for a Digital Commerce Manager at Nuvexo Wellness under the Lickicious brand. The position is based in Indore and involves managing and optimizing digital commerce operations to drive online sales.

profitable digital sales

Key Responsibilities

1.    Channel Growth & Profitability

• Own end-to-end performance across

  Amazon, Flipkart, Zepto, Blinkit, Instamart, BigBasket, Supertails

• Drive

  revenue, contribution margin, and repeat rate

• Build channel-wise monthly operating plans

2.    Ad & Visibility Management

• Plan, execute, and optimise ads across all platforms
• Own

  ROAS, TACoS, CPC, and ad-led contribution

• Manage deals, events, and platform promotions with ROI discipline

3.     Product Lifecycle & Content Management

• SKU onboarding, catalogue hygiene, keyword strategy
• A+ content, creatives, videos, and conversion optimisation
• Review management and rating defence

4.     Quick Commerce Operations

• Manage city-wise assortment & availability
• Coordinate replenishment with operations & warehouse
• Monitor fill-rate, cancellations, SLA breaches, and margins

5.     PO, Invoicing & Reconciliation

• PO acceptance, scheduling, GRN tracking
• Coordinate invoicing with finance
• Platform-wise reconciliation and closure of deductions/claims

6.     Forecasting & Inventory Signalling

• Demand forecasting by SKU & channel
• Monitor ageing, liquidation risk, and slow movers
• Align demand signals with manufacturing & procurement

7.     Marketplace Relationship Management

• Work closely with platform account managers
• Resolve listing suppression, pricing flags, and operational issues
• Participate in new launches, pilots, and growth programs

8.     Reporting & SOPs

• Weekly dashboards (sales, ads, margins)
• Create SOPs for listings, ads, reconciliations, launches
• Support audits and compliance documentation

What This Role Is NOT

• Not a pure performance marketer
• Not a listing operator
• Not a passive reporting role

business owner role for digital channels

Ideal Candidate Profile

Experience

• 3–6 years in E-commerce / Q-commerce operations
• Hands-on Amazon & Flipkart mandatory
• Exposure to Zepto/Blinkit/Instamart preferred
• FMCG / Food / Pet / Consumables experience strongly preferred

Skills

• Strong Analytical, Excel & data interpretation
• Ads, pricing, and margin thinking
• Operational discipline
• Comfortable working with manufacturing & finance teams