Digital Campaign Manager - India

Digital Campaign Manager

About the Role

• Lead the development and execution of domestic and international digital lead generation strategies.
• Plan, launch, and optimize paid media campaigns across:

1. Google Ads
2. Social Advertising (Facebook/Meta, Instagram, TikTok)
3. Spotify
4. Display, YouTube, Programmatic Advertising, and other relevant channels

• Manage campaign tracking and reporting to maximize conversion rates throughout the student recruitment funnel.
• Analyze campaign performance and provide actionable, data-driven recommendations.
• Collaborate with the design team to deliver best-practice creative assets and landing pages for high-quality lead generation.
• Leverage data from CMS, marketing automation, and CRM platforms to inform strategies and enhance ROI for future campaigns.
• Provide digital marketing consultation to individual Navitas colleges.

Communication & Reporting

• Prepare and deliver weekly campaign performance reports with insights and recommendations for continuous improvement.
• Communicate updates, optimizations, and best practices to internal stakeholders.
• Document lead generation and conversion workflows as needed.

Essential Skills, Knowledge, and Experience

• Minimum 4 years' experience in digital marketing, with hands-on paid campaign management.
• Proven expertise in search and social advertising.
• Proficiency in Google Marketing Platform (Analytics, Data Studio, Tag Manager).
• Solid understanding of web analytics, conversion tracking, and performance measurement.
• Strong knowledge of Meta Business Suite and other key social platforms.
• Demonstrated success in digital lead generation strategies.
• Strong stakeholder management and communication skills.
• Excellent written and spoken English.
• Relevant qualifications in marketing or a related field.
• Self-starter, comfortable working both independently and collaboratively within a fast-paced team.

Desirable Skills

• Experience in international education marketing.
• Experience writing compelling ad copy.
• Familiarity with Salesforce and Marketo.
• Experience managing programmatic digital campaigns.
• Project management skills.

What we can offer you: