Digital Analytics & Retention Marketing Manager

Key Responsibilities:

1. Marketing Analytics & Insights

• Lead analytics efforts using

  CleverTap

  and

  Google Analytics 4 (GA4)

  to track, measure, and optimize user behavior across app and web.
• Deploy

  GTM tags

  to track events & parameters for analytics platforms.
• Define and implement

  custom events, parameters, and funnels

  to capture meaningful user interactions.
• Build, maintain, and automate

  performance dashboards

  and internal reporting using

  Looker Studio

  and other visualization tools.
• Translate complex data into actionable business insights and growth opportunities.

2. Digital Marketing Planning & Optimization

• Plan, manage, and optimize

  Google Ads

  campaigns across search, display, and app channels.
• Contribute to the overall

  digital marketing strategy

  , balancing performance marketing, CRM, and organic growth initiatives.
• Lead

  SEO planning and execution

  using

  Ahrefs

  and

  Google Search Console

  to strengthen organic presence and keyword performance.

3. Martech & Automation Management

• Own and manage the

  CleverTap platform

  , including

  automation journeys, segmentation, in-app notifications, and pop-ups

  .
• Drive personalized user engagement campaigns to enhance retention, conversions, and lifetime value.
• Collaborate with product and tech teams to ensure seamless integration of martech systems and data pipelines.

4. Performance Reporting & Decision Support

• Deliver periodic insights reports on acquisition, engagement, retention, and conversion performance.
• Identify opportunities for funnel optimization and marketing ROI improvement.
• Partner with senior management to support strategic decision-making through analytics-backed recommendations.

5. B2B Marketing & CRM Management

• Manage

  B2B marketing automation and workflows

  through

  Odoo CRM

  for lead tracking, nurturing, and reporting.
• Ensure accuracy, hygiene, and data consistency across marketing systems and databases.

Tools & Platforms:

CleverTap, Google Tag Manager, Google Analytics 4 (GA4), Google Ads, Looker Studio, Ahrefs, Google Search Console, Odoo CRM, Microsoft Excel / Google Sheets.

Qualifications & Experience:

• Bachelor’s or Master’s degree in Marketing, Business Analytics, or a related field.

• 12+ years of experience

  in marketing analytics, performance marketing, or martech management.
• Proven expertise in

  CleverTap or similar marketing automation platforms

  (MoEngage, WebEngage, etc.).
• Strong analytical and problem-solving skills with proficiency in data visualization and campaign performance measurement.
• Hands-on experience managing

  Google Ads

  and

  SEO optimization

  projects.
• Excellent communication skills and ability to work cross-functionally with product, marketing, and business teams.
• Expertise in

  Odoo

  will be an added advantage.

Key Attributes:

• Data-driven, strategic thinker with a strong business acumen.
• High attention to detail and ability to handle multiple priorities in a fast-paced environment.
• Creative problem solver with a passion for digital marketing and user engagement.
• Proactive, collaborative, and results-oriented approach.

You Can Have :

• A cool, tech-focused environment
• Best devices to work with. Eg: Mac
• Best Medical Insurance
• Competitive salary, Never an issue for the right candidate

Location

Kochi/Kozhikode, Kerala

YOUGotaGift Pvt Ltd is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.