Digital Analytics & Retention Marketing Manager

Role Overview: As a Marketing Analytics and Insights Specialist at YOUGotaGift Pvt Ltd, you will lead analytics efforts using CleverTap and Google Analytics 4 (GA4) to track, measure, and optimize user behavior across the app and web. Your role will involve deploying GTM tags for tracking events and parameters, defining custom events and funnels, and building performance dashboards using Looker Studio. You will be responsible for translating complex data into actionable business insights and growth opportunities. Key Responsibilities: - Lead analytics efforts using CleverTap and GA4 to track, measure, and optimize user behavior. - Deploy GTM tags to track events and parameters for analytics platforms. - Define and implement custom events, parameters, and funnels for capturing meaningful user interactions. - Build, maintain, and automate performance dashboards using Looker Studio and other visualization tools. - Translate complex data into actionable business insights. - Plan, manage, and optimize Google Ads campaigns across search, display, and app channels. - Contribute to the overall digital marketing strategy, balancing performance marketing, CRM, and organic growth initiatives. - Lead SEO planning and execution using Ahrefs and Google Search Console. - Own and manage the CleverTap platform, including automation journeys, segmentation, in-app notifications, and pop-ups. - Drive personalized user engagement campaigns to enhance retention, conversions, and lifetime value. - Collaborate with product and tech teams for seamless integration of martech systems and data pipelines. - Deliver periodic insights reports on acquisition, engagement, retention, and conversion performance. - Identify opportunities for funnel optimization and marketing ROI improvement. - Partner with senior management to support strategic decision-making through analytics-backed recommendations. - Manage B2B marketing automation and workflows through Odoo CRM for lead tracking, nurturing, and reporting. - Ensure accuracy, hygiene, and data consistency across marketing systems and databases. Qualifications & Experience: - Bachelor's or Master's degree in Marketing, Business Analytics, or a related field. - 12+ years of experience in marketing analytics, performance marketing, or martech management. - Proven expertise in CleverTap or similar marketing automation platforms. - Strong analytical and problem-solving skills with proficiency in data visualization and campaign performance measurement. - Hands-on experience managing Google Ads and SEO optimization projects. - Excellent communication skills and ability to work cross-functionally. - Expertise in Odoo will be an added advantage. Additional Company Details: YOUGotaGift Pvt Ltd offers a cool, tech-focused environment with the best devices to work with, such as Mac. Employees receive the best medical insurance and a competitive salary, ensuring that compensation is never an issue for the right candidate. Location: Kochi/Kozhikode, Kerala Note: YOUGotaGift Pvt Ltd is an equal opportunities employer that values diversity in the workforce and makes recruiting decisions based on experience and skills. The company believes in the importance of a diverse team for its success.,