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Mahindra & Mahindra Ltd
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DGM Rural Marketing

DGM Rural Marketing

Mahindra & Mahindra Ltd

10 years

0 Lacs

mumbai

Posted:2 weeks ago| Platform: GlassDoor logo

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Skills Required

marketing planning development design strategy data positioning pricing enablement connect network onboarding training support drive outreach communication engagement entrepreneurship test mobile monitoring research analytics targeting collaboration finance engineering auto

Work Mode

On-site

Job Type

Part Time

Job Description

Responsibilities & Key Deliverables

Key Responsibilities:
1. Strategic Planning & Market Development

Design rural marketing strategy aligned with overall business goals.
Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.).
Develop rural-specific product positioning and pricing strategies.

2. Sales Enablement & Channel Development for enhancing the connect/reach

Develop & Strengthen rural network: onboarding, training, and incentivizing rural dealerships.
Support channel partners with rural-focused campaigns and tools.
Drive retail sales through localized activations and outreach programs.
Rural Tie Ups with media partners, CSCs, KVKs, ITIs , Consumer durable companies

3. Rural Communication & Brand Building for brand presence/awareness

Create culturally relevant campaigns using local languages, festivals, and traditions.
Leverage traditional & digital media (Haats, melas) and digital platforms (WhatsApp, YouTube, vernacular apps).
Build trust and brand affinity through community engagement and local influencers, Milaap, Rural entrepreneurship and employment opportunity program

4. Customer Engagement & Experience

Understand rural customer behaviour and buying cycles (e.g., harvest seasons).
Organize experiential marketing: test drives, mobile vans, village demos.
Segment development initiatives: Contractors, transporters, Small businesses
Facilitate financing options

5. Data & Performance Monitoring

Track KPIs: Rural sales volume & market share, lead conversions, dealer performance, campaign ROI.
Conduct market research and consumer feedback loops to refine strategy.
Collaborate with analytics teams to optimize targeting and resource allocation.
Process for

6. Cross-functional Collaboration

Work closely with:
Sales & Distribution for execution.
Brand teams for rural-specific variants.
Finance for rural credit schemes.

Preferred Industries

Automotive Industry

Marketing & Comm

Advertising/Marketin

Education Qualification

Bachelor of Engineering; MBA; Graduate; Masters in Marketing Management

General Experience

10 years of Work Experience in Auto preferred

Job Segment: Engineer, Automotive, Engineering

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