Demand Manager

📌 Position Title

📍 Base Location

💼 Experience

💰 Compensation

🕰️ Type

About Union Living

Union Living is India’s fastest-growing co-living and student housing company, delivering vibrant and professionally managed accommodations to students and working professionals. We’re building not just spaces, but holistic ecosystems for growth, safety, and connection.

Role Overview

digitally savvy, revenue-driven Demand Manager

Key Responsibilities

• Drive demand through 

  B2B partnerships

   with corporates (HR/admin departments), 

  B2BC tie-ups

   with educational and skill-based institutions, and 

  bulk channel sales

   (training centers, coaching classes, PG agents)
• Build a 

  robust network

   across universities, colleges, corporates, and educational institutions
• Plan 

  pan-India activation strategies

   with a current focus on 

  Mumbai and Pune

   – including field visits, events, and virtual meetings

Tech-Driven Outreach & Lead Nurturing

• Use 

  Apollo

  , 

  LinkedIn Sales Navigator

  , and 

  AI-based enrichment tools

   to identify, qualify, and engage decision-makers across sectors
• Design 

  email marketing automation sequences

   (e.g., via Mailchimp, Lemlist, Instantly.ai, etc.) to run scalable and personalized outreach campaigns
• Create AI-generated pitch decks, proposals, and follow-ups for maximum conversion

Revenue & Conversion Ownership

• Own 

  monthly and quarterly revenue targets

   from partnerships and bulk bookings
• Collaborate with the sales team to 

  close inbound institutional leads

   and convert outbound partner accounts into high-volume demand sources
• Build a dynamic 

  revenue forecast model

   for partnerships across cities

Reporting, Expansion, and Future Growth

• Maintain CRM and 

  real-time dashboards

   to track outreach, response, follow-ups, and closures
• Work closely with senior management to 

  scale partnership programs

   city by city
• Integrate 

  AI-led insights

   to optimize messaging, timings, and channel effectiveness

Key Skills & Requirements

• 3–5 years

   in institutional sales / B2B partnerships / hospitality / real estate / co-living / edtech or HR-tech environments
• Proven experience in 

  email automation

  , 

  cold outreach

  , and 

  multi-channel B2B campaigns

• Proficiency in tools like 

  Apollo, LinkedIn Sales Navigator, Lemlist/Instantly.ai

  , and CRM tools (HubSpot, Zoho, LeadSquared, etc.)
• Excellent communication and pitch creation skills (verbal + written)
• Willingness to travel actively within Mumbai, Pune, and across India as required

Bonus Points For

• Background in hospitality, student housing, coworking, edtech, or HR-based SaaS
• Past experience working with 

  recruitment cells

  , 

  campus heads

  , 

  placement coordinators

  , or 

  employee benefit programs

• Experience with 

  AI content tools

   (e.g., ChatGPT, Copy.ai, Jasper) for proposals and marketing

What You’ll Get

• A high-impact role shaping Union Living’s 

  demand engine for scale

• Autonomy to build futuristic B2B and institutional funnels using the 

  best tech stack

• Opportunity to travel, pitch, and 

  build partnerships pan-India

• An ambitious, fast-growing team environment with cross-functional collaboration