Demand Generation Lead - Agency (D2C & E‑commerce)

demand generation

• ICP & Account Selection:

  Build tiered target lists; map Founder/CMO/Head of Growth/E‑com Lead.

• Outbound Engine:

  Research, write, and iterate multi‑channel sequences (email/LinkedIn/calls); 20–40% personalization for Tier‑A.

• PPC for Pipeline:

  Plan & run Google (Search/PMAX/YouTube), Meta, and LinkedIn Ads for capture; enforce pixels, UTMs, audience & retargeting hygiene.

• Funnel Assets:

  Launch landing pages, forms, and lead magnets (audits, teardowns, checklists); ensure Calendly routing SLAs and thank‑you flows.

• Lifecycle/Nurture:

  Welcome → education → case‑asset → booking flows; deliverability, segmentation, re‑engagement.

• Qualification & Handoffs:

  Book meetings, pre‑qualify, and pass crisp handoffs; manage no‑shows & reschedules.

• Reporting:

  Weekly dashboards on SQLs, CPQL, inbox rate/bounce/spam, LP CVR, opps & sourced pipeline in HubSpot/Zoho.

• 3–6 years

  in B2B agency demand gen / SDR‑to‑demand‑gen path, selling services to D2C/e‑com brands.

• Track record:

  12–20 SQLs/month contributed recently; comfortable owning targets.

• Hands‑on PPC:

  Managed budgets ≥₹50k/mo/channel across

  Google/Meta/LinkedIn

  ; solid retargeting chops.

• Deliverability:

  Dedicated domains, SPF/DKIM/DMARC, gradual warmup, list hygiene; inbox rate ≥90% & spam <0.1%.

• Tool fluency:

  HubSpot or Zoho

  ,

  Sales Navigator

  ,

  Apollo/Clay

  ,

  Instantly/Lemlist

  ,

  GA4

  ,

  GTM

  ,

  Looker Studio

  .

• Communication:

  Sharp research & copy; clear experiment design; reliable execution.

• Outbound & nurture live with 150–250 researched accounts; 3–5 sequences running; PPC smoke tests launched.

• 12–20 SQLs/month

  , SQL→Opportunity ≥35%; CPL/CPQL at/under agreed thresholds.
• Domain health green: inbox ≥90%, bounce <3%, spam <0.1%; clean CRM hygiene and repeatable reporting.

1. Competitive pay

   (₹12–24 LPA)

   + performance bonus

   tied to SQL quality & sourced pipeline.

2. Regular offsites & team huddles

   for strategy, learning, and culture.

3. Good culture

   : ownership over micromanagement, transparent goals, weekly coaching, and fast feedback.

4. Remote‑first & flexible hours (IST)

   with occasional UAE overlap when needed.

5. Tools budget

   (₹15k–₹40k/month) and

   learning stipend

   for courses/certifications.

6. Clear KPIs & growth path

   with documented playbooks and quarterly reviews.

• CRM:

  HubSpot or Zoho

• Prospecting:

  LinkedIn Sales Navigator, Apollo or Clay

• Ads:

  Google Ads, Meta Ads, LinkedIn Campaign Manager

• Analytics:

  GA4, Google Tag Manager, Looker Studio

• Outreach:

  Instantly or Lemlist, Calendly, NeverBounce

• Collab:

  Notion, Slack, Loom

₹12,00,000 – ₹24,00,000 fixed per annum + performance bonus; tools budget & learning stipend.

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