Data Scientist

About the Role:

We're looking for a data-driven Senior Marketing Analyst to join our growing team. In this role, you'll help shape and optimize our customer acquisition, retention, and revenue strategies across third-party delivery platforms in the US. You'll deliver insights that maximize ROI and help us scale profitably

Key Responsibilities

> Analyze performance of marketing campaigns run on and off-platform (Delivery Platform promotions, ads, incentives, Google, Meta, etc.) to measure ROI and identify growth opportunities.

> Monitor and report on customer acquisition costs, retention cohorts, order frequency, and LTV across platforms.

> Build dashboards to track spend, conversion funnels, and partner campaign effectiveness.

Work cross-functionally with Growth, Ops, and Partnerships teams to test and optimize promotions and incentives.

> Develop customer segmentation to identify high-value user segments and target them effectively.

> Design and interpret A/B tests to evaluate promotional offers, menu optimizations, pricing tests, and seasonal campaigns.

> Analyze impact of operational metrics (delivery time, order accuracy) on customer behavior and repeat usage.

> Present findings and recommendations to Marketing, Finance, and Executive teams to guide budget and strategy decisions.

Required Qualifications

> Bachelor's or Master's degree in Marketing Analytics, Business, Economics, Statistics, or related field.

4+ years in marketing analytics, performance marketing, or growth analytics - preferably in on-demand delivery, QSR, e-commerce, or marketplaces.

> Strong proficiency in SQL; experience with BI tools like Looker, Tableau, or Power BI.

> Deep understanding of 3rd-party delivery platforms and how marketing levers drive conversion and repeat orders.

> Experience measuring and optimizing CAC, LTV, churn, and promotional ROI.

> Hands-on experience designing A/B tests and analyzing results.

> Ability to translate data into actionable insights for cross-functional teams.

> Strong communication and presentation skills.

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Customer facing experience

Preferred Qualifications

• Familiarity with CRM and marketing automation tools (Airtable, HubSpot).

• Experience working with partners to co-fund and measure joint campaigns.

• Working knowledge of Python or R for advanced analytics.

· Previous experience a high-growth startup or on-demand delivery environment.