D2C Growth Manager

Job Overview

We are looking for a data-driven and creative D2C Growth Manager to lead customer acquisition, retention, and revenue growth across our direct-to-consumer channels. You will be responsible for planning and executing scalable growth strategies that drive performance across paid, owned, and earned media channels, with a heavy focus on performance marketing, conversion rate optimization, and lifecycle marketing.

Key Responsibilities

• Develop and execute end-to-end growth strategies to drive customer acquisition, engagement, and retention.
• Own performance marketing channels, including paid social, paid search, affiliate, and programmatic, optimizing for ROAS and CAC.
• Analyze funnel metrics and user behavior to identify drop-off points and conversion opportunities on our D2C website.
• Partner with creative and content teams to test and iterate messaging, creative assets, and landing pages.
• Manage and optimize email, SMS, and CRM campaigns for lifecycle marketing, improving LTV and retention.
• Leverage A/B testing and analytics tools (e.g., Google Analytics, Mixpanel, Optimizely) to drive decision-making.
• Collaborate with product, UX, and web development teams to improve site speed, usability, and conversion rates.
• Track, measure, and report on campaign performance using dashboards and regular reports.
• Stay up-to-date with D2C trends, tools, and best practices to maintain a competitive edge.

Requirements

• 3–6 years of experience in D2C growth marketing, performance marketing, or e-commerce.
• Strong knowledge of platforms like Google Ads, Meta Ads, Klaviyo, Shopify, and GA4.
• Proven track record of managing 6- or 7-figure digital marketing budgets efficiently.
• Experience with CRO, landing page testing, and funnel optimization.
• Analytical and comfortable with tools like Excel, Looker, or Tableau.
• Excellent communication and project management skills.
• Bonus: Experience in SEO, influencer marketing, or managing a D2C brand end-to-end.

Job Types: Full-time, Permanent

Pay: ₹641,124.66 - ₹2,102,457.90 per year

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Work Location: In person