Posted:2 weeks ago|
Platform:
On-site
Full Time
• Drive end-to-end growth of the D2C business, including revenue, profitability, and unit economics.
• Responsible for meeting monthly/quarterly/annual targets for the brand website.
• Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and influencer channels.
• Lead retention, CRM, and lifecycle strategies across Email, SMS, WhatsApp, Push, and loyalty/referral programs.
• Own CRO, run A/B experiments, improve website/landing page funnels, and work with tech/design for UX upgrades.
• Monitor customer experience, logistics, cancellations/RTO reduction, and collaborate with CX teams.
• Build dashboards, track KPIs, analyse performance data, and drive decision-making through insights.
• 3–6 years of experience in D2C, ecommerce, or consumer internet brands.
• Strong understanding of performance marketing, retention, analytics, and CRO.
• Hands-on experience with tools like Shopify, WebEngage, GA4, and ad platforms.
• Strong analytical and problem-solving mindset with cross-functional execution skills.
• Comfortable owning P&L outcomes and working in fast-paced, experiment-driven environments.
• Work in a dynamic, fast-paced environment with a young, passionate team.
• Ownership & growth opportunities.
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