Customer Relationship Management Executive

We are Licious and we are a Bengaluru-based seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood!

magic ingredient

…About the role

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We’re looking for a Growth enthusiast who thrives at the intersection of data, marketing, and technology. In this role, you’ll be responsible for designing, executing, and optimizing full-funnel growth initiatives—across CRM, paid media, lifecycle marketing, and community engagement. You’ll collaborate across teams to craft high-impact campaigns that drive retention, reactivation, and acquisition. This is a high-autonomy, high-impact role for someone who brings structured thinking, curiosity, and executional excellence to the tab

le.What makes the role mea

• ty?
  Strategic design, building and executing user journeys across lifecycle stages – welcome, nurture, drop-offs, reactivation, and loy
• alty.Setting up and executing campaigns across CRM platforms like Clevertap, MoEngage, or Net
• core.Own end-to-end campaign creation, QA, and deployment across SMS, Email, WhatsApp, and
• RCS .Managing paid marketing campaigns on Meta and Google platforms; assist in media planning and execu
• tion.Partnering with affiliate networks and channels to drive new user acquisi
• tion.Working cross-functionally with design, brand, product, analytics, and IT to deliver data-backed, scalable solut
• ions.Building and scaling a WhatsApp community of meat enthusiasts to foster long-term brand loy
• alty.Analyzing funnels, drop-offs, and engagement metrics; run A/B tests to optimize outc
• omes.Ensuring governance, data privacy, and regulatory compliance in all marketing initiat

ives.We hope that

• you..
  Have 2–3 years of hands-on experience in growth, CRM, or performance mar
• keting.Have bachelor’s degree; MBA pre
• ferred.Have deep familiarity with campaign setup on Clevertap, MoEngage, or N
• etcore.Have strong analytical chops – hands-on experience with Excel, Tableau, a
• nd SQL.Have excellent project and stakeholder management
• skills.Have the ability to thrive in a fast-paced, high-growth envir